Family tourism businesses and post pandemic: An overview of the hospitality industry of Europe

The purpose of this chapter is to provide a summary of the family tourism industry's reaction to the COVID-19 pandemic in Europe. Family tourism businesses are usually run by a single family or a small group of families. These Companies provide their clients with exceptional, customised solutions. The tourism and hospitality sectors in Europe have been hit hard by the COVID-19 pandemic. As a result, family-friendly tourism enterprises have had to get creative to survive. The importance of ensuring the security and happiness of your customers, as well as embracing digitalization and sustainability, has never been higher. Businesses catering to families in the tourism industry have been thriving despite the pandemic because of their accommodating cancellation policies and personable approach to the indus- try. Though the road to recovery is still hazy, family-run tourism businesses in Europe are developing innovative strategies to maintain competitiveness and fortify their resilience.