Abstract
Purpose: Islam describes business as a legitimate means of halal income. However, little is known about what attracts people towards Islamic entrepreneurship or halalpreneurship. By applying the theory of planned behaviour, this study aims to contribute to this underexplored area by investigating the factors that affect Islamic entrepreneurial intention (IEI). Design/methodology/approach: This study examined a mediation model using two country samples. First, the hypotheses were tested on a sample recruited from a high-income economy (i.e. Saudi Arabia) using structural equation modelling in AMOS V26. The authors then conducted a replication study to investigate the robustness of the findings using a sample recruited from a lower-middleincome economy (i.e. Bangladesh) and a different analysis technique, the PROCESS mediation model in SPSS V25. Findings: The findings suggest that IEI depends on four antecedents, namely, attitude towards Islamic entrepreneurship, general entrepreneurial self-efficacy, Islamic entrepreneurial self-efficacy and perceived halal income. These antecedents also mediate the relationship between moral judgement and IEI. Research limitations/implications: This study offers an empirical framework that captures several perspectives on the formation of IEI. The findings contribute to entrepreneurial intention and motivation research by suggesting factors that motivate individuals to engage in Islamic entrepreneurship. Originality/value: The findings imply that the framework of IEI can withstand diverse socioeconomic contexts. A novel perspective of this study is that Muslims who are motivated by perceived halal income show greater interest in becoming Islamic entrepreneurs.
Original language | English |
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Pages (from-to) | 2841-2863 |
Number of pages | 23 |
Journal | Journal of Islamic Marketing |
Volume | 15 |
Issue number | 11 |
DOIs | |
State | Published - 2 Dec 2024 |
Bibliographical note
Publisher Copyright:© 2024, Emerald Publishing Limited.
Keywords
- Halalpreneurship
- Islamic entrepreneurial intention
- Moral judgement
- Perceived halal income
- Self-efficacy
- Theory of planned behaviour
ASJC Scopus subject areas
- Marketing