Abstract
The growth of circulating information in tourism often makes tourists have difficulties in choosing tourist attractions. These difficulties may be due to information overload or inaccurate information. To overcome this, tourists typically use mobile recommender applications such as TripAdvisor and Google Trips to get recommendations for suitable tourist attractions. This study aims to determine what factors influence the use of a mobile recommender system in tourism, from the perspective of Social Cognitive Theory. In the context of this theory, there are three factors that need to be examined, namely the Technical Environment, Social Environment, and Person. Data were collected through an online questionnaire from 213 valid respondents and analyzed using partial least squares structural equation modelling technique (PLS-SEM). The results indicate that critical mass, peer influence, external influence, subjective norm, perceived credibility, subjective norm, outcome expectation, and self-efficacy have a significant effect on the use of mobile recommender systems in tourism, with self-efficacy having the biggest influence.
| Original language | English |
|---|---|
| Title of host publication | HCI International 2023 – Late Breaking Posters - 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings |
| Editors | Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy |
| Publisher | Springer Science and Business Media Deutschland GmbH |
| Pages | 537-547 |
| Number of pages | 11 |
| ISBN (Print) | 9783031492112 |
| DOIs | |
| State | Published - 2024 |
| Externally published | Yes |
| Event | 25th International Conference on Human-Computer Interaction, HCII 2023 - Copenhagen, Denmark Duration: 23 Jul 2023 → 28 Jul 2023 |
Publication series
| Name | Communications in Computer and Information Science |
|---|---|
| Volume | 1957 CCIS |
| ISSN (Print) | 1865-0929 |
| ISSN (Electronic) | 1865-0937 |
Conference
| Conference | 25th International Conference on Human-Computer Interaction, HCII 2023 |
|---|---|
| Country/Territory | Denmark |
| City | Copenhagen |
| Period | 23/07/23 → 28/07/23 |
Bibliographical note
Publisher Copyright:© 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Keywords
- Mobile Recommender System
- PLS-SEM
- Social Cognitive Theory
- Tourism
ASJC Scopus subject areas
- General Computer Science
- General Mathematics