Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Elvira Ismagilova; Yogesh K. Dwivedi; Nripendra Rana; Ramakrishnan Raman

doi:10.1007/978-3-031-15342-6_25

Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Elvira Ismagilova^*, Yogesh K. Dwivedi, Nripendra Rana, Ramakrishnan Raman

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

Information plays an important role in consumer’s decision-making process. Adoption of electronic word of mouth (eWOM) communications can change consumers’ attitudes, and, as a result, have an impact on their purchase decisions. Researchers have investigated factors affecting credibility and usefulness of eWOM, which can help to predict eWOM adoption. However, findings are contradictory causing confusion among researchers and practitioners. Hence, this research aims to synthesise results from existing work on adoption of eWOM communications by using meta-analysis. The findings can help e-commerce companies to design more effective online review platforms. Additionally, this research will enhance the understanding of information processing by individuals.

Original language	English
Title of host publication	The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings
Editors	Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi, Yogesh K. Dwivedi, Matti Mäntymäki, Ilias O. Pappas, Ilias O. Pappas
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	315-326
Number of pages	12
ISBN (Print)	9783031153419
DOIs	https://doi.org/10.1007/978-3-031-15342-6_25
State	Published - 2022
Externally published	Yes
Event	21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022 - Newcastle upon Tyne, United Kingdom Duration: 13 Sep 2022 → 14 Sep 2022

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	13454 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022
Country/Territory	United Kingdom
City	Newcastle upon Tyne
Period	13/09/22 → 14/09/22

Bibliographical note

Publisher Copyright:
© 2022, IFIP International Federation for Information Processing.

Keywords

Credibility
Electronic word of mouth (eWOM)
Information adoption
Meta-analysis
Usefulness

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-031-15342-6_25

Cite this

Ismagilova, E., Dwivedi, Y. K., Rana, N., & Raman, R. (2022). Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis. In S. Papagiannidis, E. Alamanos, S. Gupta, Y. K. Dwivedi, Y. K. Dwivedi, M. Mäntymäki, I. O. Pappas, & I. O. Pappas (Eds.), The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings (pp. 315-326). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 13454 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-15342-6_25

Ismagilova, Elvira ; Dwivedi, Yogesh K. ; Rana, Nripendra et al. / Factors Affecting Adoption of eWOM Communications : A Synthesis of Research Using Meta-analysis. The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings. editor / Savvas Papagiannidis ; Eleftherios Alamanos ; Suraksha Gupta ; Yogesh K. Dwivedi ; Yogesh K. Dwivedi ; Matti Mäntymäki ; Ilias O. Pappas ; Ilias O. Pappas. Springer Science and Business Media Deutschland GmbH, 2022. pp. 315-326 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "Information plays an important role in consumer{\textquoteright}s decision-making process. Adoption of electronic word of mouth (eWOM) communications can change consumers{\textquoteright} attitudes, and, as a result, have an impact on their purchase decisions. Researchers have investigated factors affecting credibility and usefulness of eWOM, which can help to predict eWOM adoption. However, findings are contradictory causing confusion among researchers and practitioners. Hence, this research aims to synthesise results from existing work on adoption of eWOM communications by using meta-analysis. The findings can help e-commerce companies to design more effective online review platforms. Additionally, this research will enhance the understanding of information processing by individuals.",

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author = "Elvira Ismagilova and Dwivedi, \{Yogesh K.\} and Nripendra Rana and Ramakrishnan Raman",

note = "Publisher Copyright: {\textcopyright} 2022, IFIP International Federation for Information Processing.; 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022 ; Conference date: 13-09-2022 Through 14-09-2022",

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editor = "Savvas Papagiannidis and Eleftherios Alamanos and Suraksha Gupta and Dwivedi, \{Yogesh K.\} and Dwivedi, \{Yogesh K.\} and Matti M{\"a}ntym{\"a}ki and Pappas, \{Ilias O.\} and Pappas, \{Ilias O.\}",

booktitle = "The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings",

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Ismagilova, E, Dwivedi, YK, Rana, N & Raman, R 2022, Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis. in S Papagiannidis, E Alamanos, S Gupta, YK Dwivedi, YK Dwivedi, M Mäntymäki, IO Pappas & IO Pappas (eds), The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 13454 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 315-326, 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, Newcastle upon Tyne, United Kingdom, 13/09/22. https://doi.org/10.1007/978-3-031-15342-6_25

Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis. / Ismagilova, Elvira; Dwivedi, Yogesh K.; Rana, Nripendra et al.
The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings. ed. / Savvas Papagiannidis; Eleftherios Alamanos; Suraksha Gupta; Yogesh K. Dwivedi; Yogesh K. Dwivedi; Matti Mäntymäki; Ilias O. Pappas; Ilias O. Pappas. Springer Science and Business Media Deutschland GmbH, 2022. p. 315-326 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 13454 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Factors Affecting Adoption of eWOM Communications

T2 - 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022

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AU - Dwivedi, Yogesh K.

AU - Rana, Nripendra

AU - Raman, Ramakrishnan

PY - 2022

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AB - Information plays an important role in consumer’s decision-making process. Adoption of electronic word of mouth (eWOM) communications can change consumers’ attitudes, and, as a result, have an impact on their purchase decisions. Researchers have investigated factors affecting credibility and usefulness of eWOM, which can help to predict eWOM adoption. However, findings are contradictory causing confusion among researchers and practitioners. Hence, this research aims to synthesise results from existing work on adoption of eWOM communications by using meta-analysis. The findings can help e-commerce companies to design more effective online review platforms. Additionally, this research will enhance the understanding of information processing by individuals.

KW - Credibility

KW - Electronic word of mouth (eWOM)

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KW - Meta-analysis

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DO - 10.1007/978-3-031-15342-6_25

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AN - SCOPUS:85138002894

SN - 9783031153419

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 315

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Ismagilova E, Dwivedi YK, Rana N, Raman R. Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis. In Papagiannidis S, Alamanos E, Gupta S, Dwivedi YK, Dwivedi YK, Mäntymäki M, Pappas IO, Pappas IO, editors, The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Proceedings. Springer Science and Business Media Deutschland GmbH. 2022. p. 315-326. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-031-15342-6_25

Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this