Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model

Prianka Sarker; D. Laurie Hughes; Yogesh K. Dwivedi

doi:10.1007/978-3-030-47595-6_16

Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model

Prianka Sarker^*
, D. Laurie Hughes
, Yogesh K. Dwivedi

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

12 Scopus citations

Abstract

Social commerce is a relatively new subset of digital commerce where buying and selling is transacted via social media interaction. This study attempts to evaluate the suitability of a number of models/theories for understanding the factors affecting consumer adoption of social commerce. This paper first highlights the limitations of alternative theories and then discusses the strengths of the selected theory. Besides the core model, two external variables (Trust and Risk) are considered for extending the selected model for gaining a more comprehensive understanding of antecedents affecting the consumer’s adoption behaviour.

Original language	English
Title of host publication	Advances in Digital Marketing and eCommerce - 1st International Conference, 2020
Editors	Francisco J. Martínez-López, Steven D’Alessandro
Publisher	Springer Science and Business Media B.V.
Pages	122-129
Number of pages	8
ISBN (Print)	9783030475949
DOIs	https://doi.org/10.1007/978-3-030-47595-6_16
State	Published - 2020
Externally published	Yes
Event	1st Digital Marketing and eCommerce Conference, DMeC 2020 - Barcelona, Spain Duration: 25 Jun 2020 → 26 Jun 2020

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	1st Digital Marketing and eCommerce Conference, DMeC 2020
Country/Territory	Spain
City	Barcelona
Period	25/06/20 → 26/06/20

Bibliographical note

Publisher Copyright:
© 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

Adoption
Meta-UTAUT
Social commerce
TAM

ASJC Scopus subject areas

General Business, Management and Accounting
General Economics, Econometrics and Finance

Access to Document

10.1007/978-3-030-47595-6_16

Cite this

Sarker, P., Hughes, D. L., & Dwivedi, Y. K. (2020). Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model. In F. J. Martínez-López, & S. D’Alessandro (Eds.), Advances in Digital Marketing and eCommerce - 1st International Conference, 2020 (pp. 122-129). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-030-47595-6_16

Sarker, Prianka ; Hughes, D. Laurie ; Dwivedi, Yogesh K. / Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce : Towards a Conceptual Model. Advances in Digital Marketing and eCommerce - 1st International Conference, 2020. editor / Francisco J. Martínez-López ; Steven D’Alessandro. Springer Science and Business Media B.V., 2020. pp. 122-129 (Springer Proceedings in Business and Economics).

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abstract = "Social commerce is a relatively new subset of digital commerce where buying and selling is transacted via social media interaction. This study attempts to evaluate the suitability of a number of models/theories for understanding the factors affecting consumer adoption of social commerce. This paper first highlights the limitations of alternative theories and then discusses the strengths of the selected theory. Besides the core model, two external variables (Trust and Risk) are considered for extending the selected model for gaining a more comprehensive understanding of antecedents affecting the consumer{\textquoteright}s adoption behaviour.",

keywords = "Adoption, Meta-UTAUT, Social commerce, TAM",

author = "Prianka Sarker and Hughes, \{D. Laurie\} and Dwivedi, \{Yogesh K.\}",

note = "Publisher Copyright: {\textcopyright} 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; 1st Digital Marketing and eCommerce Conference, DMeC 2020 ; Conference date: 25-06-2020 Through 26-06-2020",

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isbn = "9783030475949",

series = "Springer Proceedings in Business and Economics",

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pages = "122--129",

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Sarker, P, Hughes, DL & Dwivedi, YK 2020, Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model. in FJ Martínez-López & S D’Alessandro (eds), Advances in Digital Marketing and eCommerce - 1st International Conference, 2020. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., pp. 122-129, 1st Digital Marketing and eCommerce Conference, DMeC 2020, Barcelona, Spain, 25/06/20. https://doi.org/10.1007/978-3-030-47595-6_16

Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model. / Sarker, Prianka; Hughes, D. Laurie; Dwivedi, Yogesh K.
Advances in Digital Marketing and eCommerce - 1st International Conference, 2020. ed. / Francisco J. Martínez-López; Steven D’Alessandro. Springer Science and Business Media B.V., 2020. p. 122-129 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Sarker, Prianka

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AU - Dwivedi, Yogesh K.

PY - 2020

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N2 - Social commerce is a relatively new subset of digital commerce where buying and selling is transacted via social media interaction. This study attempts to evaluate the suitability of a number of models/theories for understanding the factors affecting consumer adoption of social commerce. This paper first highlights the limitations of alternative theories and then discusses the strengths of the selected theory. Besides the core model, two external variables (Trust and Risk) are considered for extending the selected model for gaining a more comprehensive understanding of antecedents affecting the consumer’s adoption behaviour.

AB - Social commerce is a relatively new subset of digital commerce where buying and selling is transacted via social media interaction. This study attempts to evaluate the suitability of a number of models/theories for understanding the factors affecting consumer adoption of social commerce. This paper first highlights the limitations of alternative theories and then discusses the strengths of the selected theory. Besides the core model, two external variables (Trust and Risk) are considered for extending the selected model for gaining a more comprehensive understanding of antecedents affecting the consumer’s adoption behaviour.

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KW - Meta-UTAUT

KW - Social commerce

KW - TAM

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DO - 10.1007/978-3-030-47595-6_16

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AN - SCOPUS:85098254415

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Sarker P, Hughes DL, Dwivedi YK. Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model. In Martínez-López FJ, D’Alessandro S, editors, Advances in Digital Marketing and eCommerce - 1st International Conference, 2020. Springer Science and Business Media B.V. 2020. p. 122-129. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-030-47595-6_16

Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this