Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies

Kuttimani Tamilmani; Nripendra P. Rana; Yogesh K. Dwivedi; Ganesh P. Sahu; Sian Roderick

Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies

Kuttimani Tamilmani, Nripendra P. Rana, Yogesh K. Dwivedi, Ganesh P. Sahu, Sian Roderick

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

42 Scopus citations

Abstract

Price value is important theoretical addition to the extended unified theory of acceptance and use of technology (UTAUT2) as individuals bear monetary cost in using technology in consumer setting. A preliminary review of 650 UTAUT2 citations revealed majority of the studies utilized UTAUT2 in combination with external theories omitting some of original UTAUT2 constructs and rarely included moderators. Only 147 studies utilized at least one UTAUT2 construct in their research model. Thus, the aim of this study is to identify usage of price value construct in UTAUT2 based studies and their reason for inclusion or omission. The findings from 79 UTAUT2 empirical studies revealed only 32 studies (41%) utilized price value while the remaining 47 studies (59%) excluded the construct from their research model. The major reason for exclusion was studies examined technologies such as mobile applications and social networking sites that are available to individuals at free of cost.

Original language	English
Title of host publication	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publication	Are We Ready?, PACIS 2018
Editors	Motonari Tanabu, Dai Senoo
Publisher	Association for Information Systems
ISBN (Electronic)	9784902590838
State	Published - 2018
Externally published	Yes
Event	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan Duration: 26 Jun 2018 → 30 Jun 2018

Publication series

Name	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
Country/Territory	Japan
City	Yokohama
Period	26/06/18 → 30/06/18

Bibliographical note

Publisher Copyright:
© PACIS 2018.

Keywords

Habit
Intrinsic motivation
Meta-analysis
Price saving
UTAUT2

ASJC Scopus subject areas

Information Systems

Cite this

Tamilmani, K., Rana, N. P., Dwivedi, Y. K., Sahu, G. P., & Roderick, S. (2018). Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies. In M. Tanabu, & D. Senoo (Eds.), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Association for Information Systems.

Tamilmani, Kuttimani ; Rana, Nripendra P. ; Dwivedi, Yogesh K. et al. / Exploring the role of 'price value' for understanding consumer adoption of technology : A review and meta-analysis of UTAUT2 based empirical studies. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. editor / Motonari Tanabu ; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

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title = "Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies",

abstract = "Price value is important theoretical addition to the extended unified theory of acceptance and use of technology (UTAUT2) as individuals bear monetary cost in using technology in consumer setting. A preliminary review of 650 UTAUT2 citations revealed majority of the studies utilized UTAUT2 in combination with external theories omitting some of original UTAUT2 constructs and rarely included moderators. Only 147 studies utilized at least one UTAUT2 construct in their research model. Thus, the aim of this study is to identify usage of price value construct in UTAUT2 based studies and their reason for inclusion or omission. The findings from 79 UTAUT2 empirical studies revealed only 32 studies (41\%) utilized price value while the remaining 47 studies (59\%) excluded the construct from their research model. The major reason for exclusion was studies examined technologies such as mobile applications and social networking sites that are available to individuals at free of cost.",

keywords = "Habit, Intrinsic motivation, Meta-analysis, Price saving, UTAUT2",

author = "Kuttimani Tamilmani and Rana, \{Nripendra P.\} and Dwivedi, \{Yogesh K.\} and Sahu, \{Ganesh P.\} and Sian Roderick",

note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",

year = "2018",

language = "English",

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publisher = "Association for Information Systems",

editor = "Motonari Tanabu and Dai Senoo",

booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",

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Tamilmani, K, Rana, NP, Dwivedi, YK, Sahu, GP & Roderick, S 2018, Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies. in M Tanabu & D Senoo (eds), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Association for Information Systems, 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Yokohama, Japan, 26/06/18.

Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies. / Tamilmani, Kuttimani; Rana, Nripendra P.; Dwivedi, Yogesh K. et al.
Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. ed. / Motonari Tanabu; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Tamilmani K, Rana NP, Dwivedi YK, Sahu GP, Roderick S. Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies. In Tanabu M, Senoo D, editors, Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Association for Information Systems. 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Exploring the role of 'price value' for understanding consumer adoption of technology: A review and meta-analysis of UTAUT2 based empirical studies

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

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Cite this