Experiential marketing for tourism destinations

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

46 Scopus citations

Original language	English
Title of host publication	The Routledge Handbook of Tourism Experience Management and Marketing
Publisher	Taylor and Francis Inc.
Pages	271-282
Number of pages	12
ISBN (Electronic)	9780429203916
ISBN (Print)	9780367196783
State	Published - 18 May 2020
Externally published	Yes

ASJC Scopus subject areas

@inbook{a296c5dd4b42436cabf0552b646fe8c0,

title = "Experiential marketing for tourism destinations",

author = "Rather, \{Raouf Ahmad\} and Hollebeek, \{Linda D.\}",

year = "2020",

month = may,

day = "18",

language = "English",

isbn = "9780367196783",

pages = "271--282",

booktitle = "The Routledge Handbook of Tourism Experience Management and Marketing",

publisher = "Taylor and Francis Inc.",

address = "United States",

}

TY - CHAP

T1 - Experiential marketing for tourism destinations

AU - Rather, Raouf Ahmad

AU - Hollebeek, Linda D.

PY - 2020/5/18

Y1 - 2020/5/18

UR - https://www.scopus.com/pages/publications/85083550145

M3 - Chapter

AN - SCOPUS:85083550145

SN - 9780367196783

SP - 271

EP - 282

BT - The Routledge Handbook of Tourism Experience Management and Marketing

PB - Taylor and Francis Inc.

ER -