Abstract
Despite the rapid growth in mobile stores (e.g., Apple Store, Google Play), scholarly research in this area is still in the early stages. In particular, there is a need for more empirical analysis of how the main features of these new systems shape the customer experience. This study aims to empirically identify and validate the key factors shaping users’ satisfaction toward mobile stores. The conceptual model was proposed based on a group of the main factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2), mobile interactivity, and perceived security and privacy. The empirical analysis was conducted in Jordan by collecting data from a convenience sample of users of mobile stores. Structural equation modelling was applied to test the current study’s model. The results support the significant impact of performance expectancy, price value, hedonic motivation, personalization, responsiveness, and perceived security and privacy on user satisfaction. Discussion of the main limitations and future research directions are also provided.
| Original language | English |
|---|---|
| Title of host publication | Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings |
| Editors | Ilias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki |
| Publisher | Springer Verlag |
| Pages | 50-61 |
| Number of pages | 12 |
| ISBN (Print) | 9783030293734 |
| DOIs | |
| State | Published - 2019 |
| Externally published | Yes |
| Event | 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway Duration: 18 Sep 2019 → 20 Sep 2019 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 11701 LNCS |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Conference | 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 |
|---|---|
| Country/Territory | Norway |
| City | Trondheim |
| Period | 18/09/19 → 20/09/19 |
Bibliographical note
Publisher Copyright:© 2019, IFIP International Federation for Information Processing.
Keywords
- E-satisfaction
- Mobile app stores
- Mobile interactivity
- UTAUT2
ASJC Scopus subject areas
- Theoretical Computer Science
- General Computer Science
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