Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
- Shampy Kamboj*
- , Bijoylaxmi Sarmah
- , Shivam Gupta
- , Yogesh Dwivedi
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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Scopus
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