Evaluating the Acceptance of Enhanced Generative AI Services

Waqas Ahmed; Ilham Sentosa; Sheikh Muhamad Hizam; Che Rosmawati Che Mat; Martin Spraggon Hernandez

doi:10.1109/CDICS61497.2023.00022

Evaluating the Acceptance of Enhanced Generative AI Services

Waqas Ahmed^*
, Ilham Sentosa
, Sheikh Muhamad Hizam
, Che Rosmawati Che Mat
, Martin Spraggon Hernandez

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The rapid advancement of artificial intelligence (AI) has introduced a spectrum of generative AI services that promise to enhance various professional and personal tasks. This study aims to explore the factors influencing users' intentions to transition from basic to premium generative AI services, focusing on Performance Expectancy (PE), Technology Self-Efficacy (TSE), Personal Innovativeness (PI), and Social Influence (SI). A survey of 193 individuals, primarily university students with an IT background, revealed that PE, TSE, and SI significantly affect the Behavioral Intention (BI) to adopt enhanced services, with SI being the most influential. Contrary to expectations, PI did not predict BI, indicating that innovation alone does not drive the adoption of advanced AI capabilities. The findings suggest that the practicality of AI tools, user confidence in their technical skills, and the persuasive power of social networks are pivotal in the decision-making process for upgrading AI services. This research contributes to the understanding of AI adoption patterns and provides insights for developers and marketers to tailor user experiences and educational initiatives that align with user needs and social dynamics. It also underscores the importance of addressing ethical considerations as AI continues to permeate various aspects of society.

Original language	English
Title of host publication	Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	73-77
Number of pages	5
ISBN (Electronic)	9798350382778
DOIs	https://doi.org/10.1109/CDICS61497.2023.00022
State	Published - 2023
Externally published	Yes
Event	2023 International Conference on Data, Information and Computing Science, CDICS 2023 - Hybrid, Singapore, Singapore Duration: 8 Dec 2023 → 10 Dec 2023

Publication series

Name	Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023

Conference

Conference	2023 International Conference on Data, Information and Computing Science, CDICS 2023
Country/Territory	Singapore
City	Hybrid, Singapore
Period	8/12/23 → 10/12/23

Bibliographical note

Publisher Copyright:
© 2023 IEEE.

Keywords

ChatGPT
Generative AI
Social Influence
Technology Acceptance
User Behavior

ASJC Scopus subject areas

Computer Networks and Communications
Information Systems
Information Systems and Management

Access to Document

10.1109/CDICS61497.2023.00022

Cite this

Ahmed, W., Sentosa, I., Hizam, S. M., Mat, C. R. C., & Hernandez, M. S. (2023). Evaluating the Acceptance of Enhanced Generative AI Services. In Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023 (pp. 73-77). (Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CDICS61497.2023.00022

Ahmed, Waqas ; Sentosa, Ilham ; Hizam, Sheikh Muhamad et al. / Evaluating the Acceptance of Enhanced Generative AI Services. Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023. Institute of Electrical and Electronics Engineers Inc., 2023. pp. 73-77 (Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023).

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title = "Evaluating the Acceptance of Enhanced Generative AI Services",

abstract = "The rapid advancement of artificial intelligence (AI) has introduced a spectrum of generative AI services that promise to enhance various professional and personal tasks. This study aims to explore the factors influencing users' intentions to transition from basic to premium generative AI services, focusing on Performance Expectancy (PE), Technology Self-Efficacy (TSE), Personal Innovativeness (PI), and Social Influence (SI). A survey of 193 individuals, primarily university students with an IT background, revealed that PE, TSE, and SI significantly affect the Behavioral Intention (BI) to adopt enhanced services, with SI being the most influential. Contrary to expectations, PI did not predict BI, indicating that innovation alone does not drive the adoption of advanced AI capabilities. The findings suggest that the practicality of AI tools, user confidence in their technical skills, and the persuasive power of social networks are pivotal in the decision-making process for upgrading AI services. This research contributes to the understanding of AI adoption patterns and provides insights for developers and marketers to tailor user experiences and educational initiatives that align with user needs and social dynamics. It also underscores the importance of addressing ethical considerations as AI continues to permeate various aspects of society.",

keywords = "ChatGPT, Generative AI, Social Influence, Technology Acceptance, User Behavior",

author = "Waqas Ahmed and Ilham Sentosa and Hizam, \{Sheikh Muhamad\} and Mat, \{Che Rosmawati Che\} and Hernandez, \{Martin Spraggon\}",

note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 2023 International Conference on Data, Information and Computing Science, CDICS 2023 ; Conference date: 08-12-2023 Through 10-12-2023",

year = "2023",

doi = "10.1109/CDICS61497.2023.00022",

language = "English",

series = "Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023",

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}

Ahmed, W, Sentosa, I, Hizam, SM, Mat, CRC & Hernandez, MS 2023, Evaluating the Acceptance of Enhanced Generative AI Services. in Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023. Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023, Institute of Electrical and Electronics Engineers Inc., pp. 73-77, 2023 International Conference on Data, Information and Computing Science, CDICS 2023, Hybrid, Singapore, Singapore, 8/12/23. https://doi.org/10.1109/CDICS61497.2023.00022

Evaluating the Acceptance of Enhanced Generative AI Services. / Ahmed, Waqas; Sentosa, Ilham; Hizam, Sheikh Muhamad et al.
Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023. Institute of Electrical and Electronics Engineers Inc., 2023. p. 73-77 (Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - The rapid advancement of artificial intelligence (AI) has introduced a spectrum of generative AI services that promise to enhance various professional and personal tasks. This study aims to explore the factors influencing users' intentions to transition from basic to premium generative AI services, focusing on Performance Expectancy (PE), Technology Self-Efficacy (TSE), Personal Innovativeness (PI), and Social Influence (SI). A survey of 193 individuals, primarily university students with an IT background, revealed that PE, TSE, and SI significantly affect the Behavioral Intention (BI) to adopt enhanced services, with SI being the most influential. Contrary to expectations, PI did not predict BI, indicating that innovation alone does not drive the adoption of advanced AI capabilities. The findings suggest that the practicality of AI tools, user confidence in their technical skills, and the persuasive power of social networks are pivotal in the decision-making process for upgrading AI services. This research contributes to the understanding of AI adoption patterns and provides insights for developers and marketers to tailor user experiences and educational initiatives that align with user needs and social dynamics. It also underscores the importance of addressing ethical considerations as AI continues to permeate various aspects of society.

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PB - Institute of Electrical and Electronics Engineers Inc.

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Y2 - 8 December 2023 through 10 December 2023

ER -

Ahmed W, Sentosa I, Hizam SM, Mat CRC, Hernandez MS. Evaluating the Acceptance of Enhanced Generative AI Services. In Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023. Institute of Electrical and Electronics Engineers Inc. 2023. p. 73-77. (Proceedings - 2023 International Conference on Data, Information and Computing Science, CDICS 2023). doi: 10.1109/CDICS61497.2023.00022

Evaluating the Acceptance of Enhanced Generative AI Services

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this