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Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator

  • Muhammad Amin
  • , Imran Khan*
  • , Amjad Shamim
  • , Ding Hooi Ting
  • , Amin Jan
  • , Amir Zaib Abbasi
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

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