Eliciting tourists' commitment through tourist engagement: Evidence from the tourism destination industry

Using service-dominant logic and protection motivation-informed theories, this chapter developed a framework that explores the effect of tourist engagement (TE) and tourist value co-creation (TVC) on tourist experience (TX), which consequently affects tourists' commitment in the post-pandemic tourism context. Initially, our findings indicate that TE has a significant/positive impact on TVC and TX. Second, results discovered TVC's positive influence on TX. Third, results revealed TX's positive effect on commitment. Fourth, results substantiated TE's and TVC's indirect effect on commitment, as mediated through TX. Finally, findings showed a significant negative moderating effect of perceived severity and significant positive moderating effect of self-efficacy in projected links. This chapter presents vital implications for destinations to build strategies in developing tourist-destination relationships in the post-COVID-19 pandemic era.