Editorial introduction: Advances in theory and practice of digital marketing

Yogesh K. Dwivedi; Nripendra P. Rana; Emma L. Slade; Nitish Singh; Hatice Kizgin

doi:10.1016/j.jretconser.2019.101909

Editorial introduction: Advances in theory and practice of digital marketing

Yogesh K. Dwivedi^*
, Nripendra P. Rana
, Emma L. Slade
, Nitish Singh
, Hatice Kizgin

^*Corresponding author for this work

Research output: Contribution to journal › Editorial

43 Scopus citations

Abstract

This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction.

Original language	English
Article number	101909
Journal	Journal of Retailing and Consumer Services
Volume	53
DOIs	https://doi.org/10.1016/j.jretconser.2019.101909
State	Published - Mar 2020
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2019 Elsevier Ltd

Keywords

Digital consumer culture
Digital consumer engagement
Digital marketing
Mobile marketing
Recommender engine
Social media marketing
eWOM

ASJC Scopus subject areas

Marketing

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10.1016/j.jretconser.2019.101909

Cite this

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title = "Editorial introduction: Advances in theory and practice of digital marketing",

abstract = "This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction.",

keywords = "Digital consumer culture, Digital consumer engagement, Digital marketing, Mobile marketing, Recommender engine, Social media marketing, eWOM",

author = "Dwivedi, \{Yogesh K.\} and Rana, \{Nripendra P.\} and Slade, \{Emma L.\} and Nitish Singh and Hatice Kizgin",

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year = "2020",

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doi = "10.1016/j.jretconser.2019.101909",

language = "English",

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AU - Slade, Emma L.

AU - Singh, Nitish

AU - Kizgin, Hatice

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KW - Digital consumer culture

KW - Digital consumer engagement

KW - Digital marketing

KW - Mobile marketing

KW - Recommender engine

KW - Social media marketing

KW - eWOM

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Editorial introduction: Advances in theory and practice of digital marketing

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this