Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
- Mir Shahid Satar
- , Raouf Ahmad Rather*
- , Shadma Shahid
- , Jamid Ul Islam
- , Shakir Hussain Parrey
- , Imran Khan
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
14
Scopus
citations