Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator
- Raouf Ahmad Rather
- , Shakeel Ul Rehman*
- , Shakir Hussain Parrey
- , Rafia Gulzar
- , Amir Zaib Abbasi
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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Scopus
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