Digitally enabled value co-creation at the bottom of the pyramid

Sanjit K. Roy, Bidit L. Dey, Yogesh Dwivedi

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	813-815
Number of pages	3
Journal	Journal of Marketing Management
Volume	37
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2021.1945218
State	Published - 2021
Externally published	Yes

ASJC Scopus subject areas

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title = "Digitally enabled value co-creation at the bottom of the pyramid",

author = "Roy, \{Sanjit K.\} and Dey, \{Bidit L.\} and Yogesh Dwivedi",

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TY - JOUR

T1 - Digitally enabled value co-creation at the bottom of the pyramid

AU - Roy, Sanjit K.

AU - Dey, Bidit L.

AU - Dwivedi, Yogesh

PY - 2021

Y1 - 2021

UR - https://www.scopus.com/pages/publications/85110707868

U2 - 10.1080/0267257X.2021.1945218

DO - 10.1080/0267257X.2021.1945218

M3 - Editorial

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VL - 37

SP - 813

EP - 815

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

ER -