Digitally enabled value co-creation at the bottom of the pyramid

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	813-815
Number of pages	3
Journal	Journal of Marketing Management
Volume	37
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2021.1945218
State	Published - 2021
Externally published	Yes

ASJC Scopus subject areas

@article{ca2f5118beb64365bd6e43ac47d94659,

title = "Digitally enabled value co-creation at the bottom of the pyramid",

author = "Roy, \{Sanjit K.\} and Dey, \{Bidit L.\} and Yogesh Dwivedi",

year = "2021",

doi = "10.1080/0267257X.2021.1945218",

language = "English",

volume = "37",

pages = "813--815",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "9-10",

}

TY - JOUR

T1 - Digitally enabled value co-creation at the bottom of the pyramid

AU - Roy, Sanjit K.

AU - Dey, Bidit L.

AU - Dwivedi, Yogesh

PY - 2021

Y1 - 2021

UR - https://www.scopus.com/pages/publications/85110707868

U2 - 10.1080/0267257X.2021.1945218

DO - 10.1080/0267257X.2021.1945218

M3 - Editorial

AN - SCOPUS:85110707868

SN - 0267-257X

VL - 37

SP - 813

EP - 815

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

ER -