Digital Payment Adoption in India: Insights from Twitter Analytics

Prabhsimran Singh; Yogesh K. Dwivedi; Karanjeet Singh Kahlon; Nripendra P. Rana; Pushp P. Patil; Ravinder Singh Sawhney

doi:10.1007/978-3-030-29374-1_35

Digital Payment Adoption in India: Insights from Twitter Analytics

Prabhsimran Singh^*, Yogesh K. Dwivedi, Karanjeet Singh Kahlon, Nripendra P. Rana, Pushp P. Patil, Ravinder Singh Sawhney

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

9 Scopus citations

Abstract

Ever since demonetization happened in India on November 8, 2016, there has been a steady improvement in the use of digital payments. The usage trend has become exponential in the last 15 months across the digital payment methods (DPMs) in India. Government of India is promoting this landmark change of Indian financial system through Digital India initiative. Both national and international corporates, established as well as startups are investing heavily in DPMs to promote their products and services among Indian consumers. The promotion of DPMs also includes the use of social media marketing. Social media (especially Twitter) is being extensively used by companies to make the consumer aware about their services and promote themselves. The consumers do get motivated to try and use their services but they also share their grudges on Twitter. This paper aims to analyze DPMs adoption in India using Twitter as a tool. This study collected 172996 tweets over a period of four months and analyzed using a mix of conventional as well novel social media analytics techniques. Our analysis highlights the critical factors that drive and inhibit the use of DPMs in India. Further, our state wise analysis clearly differentiates about DPM adoption rate from high to low in all states of India.

Original language	English
Title of host publication	Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings
Editors	Ilias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki
Publisher	Springer Verlag
Pages	425-436
Number of pages	12
ISBN (Print)	9783030293734
DOIs	https://doi.org/10.1007/978-3-030-29374-1_35
State	Published - 2019
Externally published	Yes
Event	18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway Duration: 18 Sep 2019 → 20 Sep 2019

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11701 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019
Country/Territory	Norway
City	Trondheim
Period	18/09/19 → 20/09/19

Bibliographical note

Publisher Copyright:
© 2019, IFIP International Federation for Information Processing.

Keywords

Digital payment
Mobile payment
Sentiment analysis
Social media analytics
Twitter

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-030-29374-1_35

Cite this

Singh, P., Dwivedi, Y. K., Kahlon, K. S., Rana, N. P., Patil, P. P., & Sawhney, R. S. (2019). Digital Payment Adoption in India: Insights from Twitter Analytics. In I. O. Pappas, I. O. Pappas, J. Krogstie, L. Jaccheri, P. Mikalef, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings (pp. 425-436). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-030-29374-1_35

Singh, Prabhsimran ; Dwivedi, Yogesh K. ; Kahlon, Karanjeet Singh et al. / Digital Payment Adoption in India : Insights from Twitter Analytics. Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. editor / Ilias O. Pappas ; Ilias O. Pappas ; John Krogstie ; Letizia Jaccheri ; Patrick Mikalef ; Yogesh K. Dwivedi ; Matti Mäntymäki. Springer Verlag, 2019. pp. 425-436 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{c11baaf66e1841f889a01fea8c0ec3bd,

title = "Digital Payment Adoption in India: Insights from Twitter Analytics",

abstract = "Ever since demonetization happened in India on November 8, 2016, there has been a steady improvement in the use of digital payments. The usage trend has become exponential in the last 15 months across the digital payment methods (DPMs) in India. Government of India is promoting this landmark change of Indian financial system through Digital India initiative. Both national and international corporates, established as well as startups are investing heavily in DPMs to promote their products and services among Indian consumers. The promotion of DPMs also includes the use of social media marketing. Social media (especially Twitter) is being extensively used by companies to make the consumer aware about their services and promote themselves. The consumers do get motivated to try and use their services but they also share their grudges on Twitter. This paper aims to analyze DPMs adoption in India using Twitter as a tool. This study collected 172996 tweets over a period of four months and analyzed using a mix of conventional as well novel social media analytics techniques. Our analysis highlights the critical factors that drive and inhibit the use of DPMs in India. Further, our state wise analysis clearly differentiates about DPM adoption rate from high to low in all states of India.",

keywords = "Digital payment, Mobile payment, Sentiment analysis, Social media analytics, Twitter",

author = "Prabhsimran Singh and Dwivedi, \{Yogesh K.\} and Kahlon, \{Karanjeet Singh\} and Rana, \{Nripendra P.\} and Patil, \{Pushp P.\} and Sawhney, \{Ravinder Singh\}",

note = "Publisher Copyright: {\textcopyright} 2019, IFIP International Federation for Information Processing.; 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 ; Conference date: 18-09-2019 Through 20-09-2019",

year = "2019",

doi = "10.1007/978-3-030-29374-1\_35",

language = "English",

isbn = "9783030293734",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "425--436",

editor = "Pappas, \{Ilias O.\} and Pappas, \{Ilias O.\} and John Krogstie and Letizia Jaccheri and Patrick Mikalef and Dwivedi, \{Yogesh K.\} and Matti M{\"a}ntym{\"a}ki",

booktitle = "Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings",

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Singh, P, Dwivedi, YK, Kahlon, KS, Rana, NP, Patil, PP & Sawhney, RS 2019, Digital Payment Adoption in India: Insights from Twitter Analytics. in IO Pappas, IO Pappas, J Krogstie, L Jaccheri, P Mikalef, YK Dwivedi & M Mäntymäki (eds), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11701 LNCS, Springer Verlag, pp. 425-436, 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Trondheim, Norway, 18/09/19. https://doi.org/10.1007/978-3-030-29374-1_35

Digital Payment Adoption in India: Insights from Twitter Analytics. / Singh, Prabhsimran; Dwivedi, Yogesh K.; Kahlon, Karanjeet Singh et al.
Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. ed. / Ilias O. Pappas; Ilias O. Pappas; John Krogstie; Letizia Jaccheri; Patrick Mikalef; Yogesh K. Dwivedi; Matti Mäntymäki. Springer Verlag, 2019. p. 425-436 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Digital Payment Adoption in India

T2 - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019

AU - Singh, Prabhsimran

AU - Dwivedi, Yogesh K.

AU - Kahlon, Karanjeet Singh

AU - Rana, Nripendra P.

AU - Patil, Pushp P.

AU - Sawhney, Ravinder Singh

PY - 2019

Y1 - 2019

N2 - Ever since demonetization happened in India on November 8, 2016, there has been a steady improvement in the use of digital payments. The usage trend has become exponential in the last 15 months across the digital payment methods (DPMs) in India. Government of India is promoting this landmark change of Indian financial system through Digital India initiative. Both national and international corporates, established as well as startups are investing heavily in DPMs to promote their products and services among Indian consumers. The promotion of DPMs also includes the use of social media marketing. Social media (especially Twitter) is being extensively used by companies to make the consumer aware about their services and promote themselves. The consumers do get motivated to try and use their services but they also share their grudges on Twitter. This paper aims to analyze DPMs adoption in India using Twitter as a tool. This study collected 172996 tweets over a period of four months and analyzed using a mix of conventional as well novel social media analytics techniques. Our analysis highlights the critical factors that drive and inhibit the use of DPMs in India. Further, our state wise analysis clearly differentiates about DPM adoption rate from high to low in all states of India.

AB - Ever since demonetization happened in India on November 8, 2016, there has been a steady improvement in the use of digital payments. The usage trend has become exponential in the last 15 months across the digital payment methods (DPMs) in India. Government of India is promoting this landmark change of Indian financial system through Digital India initiative. Both national and international corporates, established as well as startups are investing heavily in DPMs to promote their products and services among Indian consumers. The promotion of DPMs also includes the use of social media marketing. Social media (especially Twitter) is being extensively used by companies to make the consumer aware about their services and promote themselves. The consumers do get motivated to try and use their services but they also share their grudges on Twitter. This paper aims to analyze DPMs adoption in India using Twitter as a tool. This study collected 172996 tweets over a period of four months and analyzed using a mix of conventional as well novel social media analytics techniques. Our analysis highlights the critical factors that drive and inhibit the use of DPMs in India. Further, our state wise analysis clearly differentiates about DPM adoption rate from high to low in all states of India.

KW - Digital payment

KW - Mobile payment

KW - Sentiment analysis

KW - Social media analytics

KW - Twitter

UR - https://www.scopus.com/pages/publications/85072887447

U2 - 10.1007/978-3-030-29374-1_35

DO - 10.1007/978-3-030-29374-1_35

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AN - SCOPUS:85072887447

SN - 9783030293734

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 425

EP - 436

BT - Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings

A2 - Pappas, Ilias O.

A2 - Krogstie, John

A2 - Jaccheri, Letizia

A2 - Mikalef, Patrick

A2 - Dwivedi, Yogesh K.

A2 - Mäntymäki, Matti

PB - Springer Verlag

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ER -

Singh P, Dwivedi YK, Kahlon KS, Rana NP, Patil PP, Sawhney RS. Digital Payment Adoption in India: Insights from Twitter Analytics. In Pappas IO, Pappas IO, Krogstie J, Jaccheri L, Mikalef P, Dwivedi YK, Mäntymäki M, editors, Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. Springer Verlag. 2019. p. 425-436. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-29374-1_35

Digital Payment Adoption in India: Insights from Twitter Analytics

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this