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Developing spreadsheet models of Holt-Winter methods and solving with Microsoft Excel solver and differential evaluation technique: An application to tourism sector

  • Yusuf Ziya Unal
  • , Umar Mustafa Al-Turki
  • , Selim Zaim
  • , Omer Fahrettin Demirel
  • , Rifat Gorener

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

Forecasting and Time series techniques are frequently used and play extremely important roles in managerial activities and decision-making processes. Holt-Winters (HW) which is one of the most popular forecasting methods is utilized in cases where data show seasonality and/or trend. The method involves the selection of several parameters for optimum prediction results. Heuristics are usually utilized for optimum parameter selection and it appears to be an open field for improvement. In this study 'Spreadsheet modeling' of HW method is improved by minimizing the mean squared error (i.e. prediction error). Since the forecast error is nonlinear function; Holt-Winters parameter optimization in this study is achieved by 'Excel Nonlinear Solver' and 'Differential Evolution Search' techniques. To increase the usability of the spreadsheet modeling advance macro programming techniques are incorporated with the developed models in Microsoft Excel.

Original languageEnglish
Title of host publicationIEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781479960651
DOIs
StatePublished - 23 Apr 2015

Publication series

NameIEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding

Bibliographical note

Publisher Copyright:
© 2015 IEEE.

Keywords

  • Forecasting
  • Heuristic Searches
  • Holt-Winters
  • Macro Programming
  • Microsoft Excel
  • Non-linear Programming
  • Spreadsheet Modeling

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering
  • Management Science and Operations Research

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