Determining corporate social responsibility and consumer behavior trends and forecast by a historical review: A bibliometric analysis

The purpose of the study is to examine the regional distribution, size and evolution of the knowledge base by identifying key authors, keywords, journals, and documents by investigating the current literature, intellectual structure, and underscoring topical trends of Corporate Social Responsibility and Consumer Behavior (CSR-CB) research. Furthermore, this study also provides profound insights on CSR-CB research. The sophisticated bibliometric techniques provide updated insights into evolving trends of CSR-CB research, its core authors, and their affiliations. This study also examines the thematic trends of CSR-CB research using bibliographic coupling and the authors also attempted to explore the knowledge structure of CSR-CB research. The findings revealed a knowledge base that is still in the new phase, with a global scope, but most scholarly work is concentrated in developed societies. This review hopes to guide a new generation of CSR- CB research scholars by providing an overview of the current status of the knowledge base. This is the first study of its kind, which probes the bibliometric reflection on CSR-CB research history.