Abstract
The aim of this study is to examine the issues that impact customers’ purchase attitudes about online shopping by employing the Technology Acceptance Model and Theory of Reasoned Actions. Previous studies have largely dealt only with online shopping behavior in developed countries, whereas the developing countries remained out of scholarly focus. Hence, the sample of this study is Malaysian graduate students.
| Original language | English |
|---|---|
| Pages (from-to) | 183-199 |
| Number of pages | 17 |
| Journal | Journal of Transnational Management |
| Volume | 21 |
| Issue number | 4 |
| DOIs | |
| State | Published - 1 Oct 2016 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2016, Copyright © Taylor & Francis Group, LLC.
Keywords
- Consumer behavior
- online shopping
- technology acceptance model
- theory of reasoned actions
ASJC Scopus subject areas
- Geography, Planning and Development
- Development
- Management, Monitoring, Policy and Law
Fingerprint
Dive into the research topics of 'Determinants of consumers’ attitudes toward online shopping'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver