Decades of insight: a 25-year bibliometric analysis of the Journal of Research in Marketing and Entrepreneurship

Purpose: In celebration of its 25th anniversary, this paper aims to analyze the corpus of publications in the Journal of Research in Marketing and Entrepreneurship (JRME) since its inception, using bibliometric techniques. It identifies publication trends, scientific productivity, authors’ collaborations and topic clusters within JRME and proposes future research directions for its audience. Design/methodology/approach: This research uses bibliometric techniques to investigate all of the published works in JRME from 1999 (inception) to 2023. It extracts all published articles from the Scopus database and employs VOSviewer and Gephi software to perform bibliographic coupling and network analysis. Findings: The study identified 278 documents published at JRME between 1999 and 2023, with a notable annual growth of approximately 30% over the past two years. It describes the journal’s productivity and influence, identifies key contributors along with their affiliated institutions and countries and outlines the journal’s most impactful publications. Through bibliographic coupling, this research identifies six thematic clusters within JRME’s body of work and outlines the evolution and impact of each cluster. Although the United States and the United Kingdom were identified as central hubs in the journal’s academic network, the study found robust evidence for the journal’s excellence in fostering international collaborations. The study also identifies important implications for future research at the JRME, highlighting the need to explore emerging topics in the field and adopt more diverse methodologies. Originality/value: This analysis offers a thorough overview of the intellectual structure that JRME has contributed to literature, highlighting its crucial role in influencing the conversation around marketing and entrepreneurship.