Customer engagement in evolving technological environments: synopsis and guiding propositions

  • Linda D. Hollebeek*
  • , David E. Sprott
  • , Tor W. Andreassen
  • , Carolyn Costley
  • , Phil Klaus
  • , Volker Kuppelwieser
  • , Amela Karahasanovic
  • , Takashi Taguchi
  • , Jamid Ul Islam
  • , Raouf Ahmad Rather
  • *Corresponding author for this work

Research output: Contribution to journalComment/debate

202 Scopus citations
Original languageEnglish
Pages (from-to)2018-2023
Number of pages6
JournalEuropean Journal of Marketing
Volume53
Issue number9
DOIs
StatePublished - 20 Sep 2019
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

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