Customer engagement and employee engagement, two sides of a coin: Intellectual structures using bibliometric analysis

Customer engagement (CE) and employee engagement (EE) are discussed in a fragmented manner in the hospitality and tourism literature. Given the growth in hospitality and tourism research, it is valuable to explore how these constructs are progressing and the future research agenda. Therefore, the chapter aims to understand how CE and EE are studied historically using bibliometric analysis. We extracted bibliometric data from the Web of Science. As per the initial high-level summary, there were 174 articles for CE, 67 for EE, and only three combining both were published in the hospitality and tourism area. This chapter offers bibliometric insights of CE and EE research in hospitality and tourism and sets future research directions along with specific theoretical and practical implications.