Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
- Raouf Ahmad Rather*
- , Shehnaz Tehseen
- , Murtaza Hassan Itoo
- , Shakir Hussain Parrey
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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Scopus
citations