Consumers’ perceptions of social commerce adoption in Saudi Arabia

Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams

doi:10.1007/978-3-319-25013-7_11

Consumers’ perceptions of social commerce adoption in Saudi Arabia

Salma S. Abed
, Yogesh K. Dwivedi^*
, Michael D. Williams

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

7 Scopus citations

Abstract

This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The factors descriptively explored in this research include: performance expectancy, effort expectancy, social influence, hedonic motivation, habit, trust, consumer innovativeness, information quality and behavioural intention. The survey data utilized in this research was collected through a self-administered questionnaire within a convenience sample. The results obtained through a descriptive analysis confirmed that Saudi consumers perceive the abovementioned factors as important and they have strong behavioural intention to use social commerce technologies.

Original language	English
Title of host publication	Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings
Editors	Winfried Lamersdorf, Jan Hidders, Marijn Janssen, Bram Klievink, Anneke Zuiderwijk, Matti Mäntymäki, Bastiaan van Loenen
Publisher	Springer Verlag
Pages	133-143
Number of pages	11
ISBN (Print)	9783319250120
DOIs	https://doi.org/10.1007/978-3-319-25013-7_11
State	Published - 2015
Externally published	Yes
Event	14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 - Delft, Netherlands Duration: 13 Oct 2015 → 15 Oct 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9373
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015
Country/Territory	Netherlands
City	Delft
Period	13/10/15 → 15/10/15

Bibliographical note

Publisher Copyright:
© IFIP International Federation for Information Processing 2015.

Keywords

Adoption
Customer
Saudi Arabia
Social commerce
Social media
UTAUT2

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-319-25013-7_11

Cite this

Abed, S. S., Dwivedi, Y. K., & Williams, M. D. (2015). Consumers’ perceptions of social commerce adoption in Saudi Arabia. In W. Lamersdorf, J. Hidders, M. Janssen, B. Klievink, A. Zuiderwijk, M. Mäntymäki, & B. van Loenen (Eds.), Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings (pp. 133-143). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9373). Springer Verlag. https://doi.org/10.1007/978-3-319-25013-7_11

Abed, Salma S. ; Dwivedi, Yogesh K. ; Williams, Michael D. / Consumers’ perceptions of social commerce adoption in Saudi Arabia. Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. editor / Winfried Lamersdorf ; Jan Hidders ; Marijn Janssen ; Bram Klievink ; Anneke Zuiderwijk ; Matti Mäntymäki ; Bastiaan van Loenen. Springer Verlag, 2015. pp. 133-143 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Consumers{\textquoteright} perceptions of social commerce adoption in Saudi Arabia",

abstract = "This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The factors descriptively explored in this research include: performance expectancy, effort expectancy, social influence, hedonic motivation, habit, trust, consumer innovativeness, information quality and behavioural intention. The survey data utilized in this research was collected through a self-administered questionnaire within a convenience sample. The results obtained through a descriptive analysis confirmed that Saudi consumers perceive the abovementioned factors as important and they have strong behavioural intention to use social commerce technologies.",

keywords = "Adoption, Customer, Saudi Arabia, Social commerce, Social media, UTAUT2",

author = "Abed, \{Salma S.\} and Dwivedi, \{Yogesh K.\} and Williams, \{Michael D.\}",

note = "Publisher Copyright: {\textcopyright} IFIP International Federation for Information Processing 2015.; 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 ; Conference date: 13-10-2015 Through 15-10-2015",

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doi = "10.1007/978-3-319-25013-7\_11",

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pages = "133--143",

editor = "Winfried Lamersdorf and Jan Hidders and Marijn Janssen and Bram Klievink and Anneke Zuiderwijk and Matti M{\"a}ntym{\"a}ki and \{van Loenen\}, Bastiaan",

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Abed, SS, Dwivedi, YK & Williams, MD 2015, Consumers’ perceptions of social commerce adoption in Saudi Arabia. in W Lamersdorf, J Hidders, M Janssen, B Klievink, A Zuiderwijk, M Mäntymäki & B van Loenen (eds), Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9373, Springer Verlag, pp. 133-143, 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, Netherlands, 13/10/15. https://doi.org/10.1007/978-3-319-25013-7_11

Consumers’ perceptions of social commerce adoption in Saudi Arabia. / Abed, Salma S.; Dwivedi, Yogesh K.; Williams, Michael D.
Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. ed. / Winfried Lamersdorf; Jan Hidders; Marijn Janssen; Bram Klievink; Anneke Zuiderwijk; Matti Mäntymäki; Bastiaan van Loenen. Springer Verlag, 2015. p. 133-143 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9373).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Consumers’ perceptions of social commerce adoption in Saudi Arabia

AU - Abed, Salma S.

AU - Dwivedi, Yogesh K.

AU - Williams, Michael D.

N1 - Publisher Copyright: © IFIP International Federation for Information Processing 2015.

PY - 2015

Y1 - 2015

N2 - This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The factors descriptively explored in this research include: performance expectancy, effort expectancy, social influence, hedonic motivation, habit, trust, consumer innovativeness, information quality and behavioural intention. The survey data utilized in this research was collected through a self-administered questionnaire within a convenience sample. The results obtained through a descriptive analysis confirmed that Saudi consumers perceive the abovementioned factors as important and they have strong behavioural intention to use social commerce technologies.

AB - This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The factors descriptively explored in this research include: performance expectancy, effort expectancy, social influence, hedonic motivation, habit, trust, consumer innovativeness, information quality and behavioural intention. The survey data utilized in this research was collected through a self-administered questionnaire within a convenience sample. The results obtained through a descriptive analysis confirmed that Saudi consumers perceive the abovementioned factors as important and they have strong behavioural intention to use social commerce technologies.

KW - Adoption

KW - Customer

KW - Saudi Arabia

KW - Social commerce

KW - Social media

KW - UTAUT2

UR - https://www.scopus.com/pages/publications/84951743612

U2 - 10.1007/978-3-319-25013-7_11

DO - 10.1007/978-3-319-25013-7_11

M3 - Conference contribution

AN - SCOPUS:84951743612

SN - 9783319250120

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 133

EP - 143

BT - Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings

A2 - Lamersdorf, Winfried

A2 - Hidders, Jan

A2 - Janssen, Marijn

A2 - Klievink, Bram

A2 - Zuiderwijk, Anneke

A2 - Mäntymäki, Matti

A2 - van Loenen, Bastiaan

PB - Springer Verlag

T2 - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015

Y2 - 13 October 2015 through 15 October 2015

ER -

Abed SS, Dwivedi YK, Williams MD. Consumers’ perceptions of social commerce adoption in Saudi Arabia. In Lamersdorf W, Hidders J, Janssen M, Klievink B, Zuiderwijk A, Mäntymäki M, van Loenen B, editors, Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. Springer Verlag. 2015. p. 133-143. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-25013-7_11

Consumers’ perceptions of social commerce adoption in Saudi Arabia

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this