TY - BOOK
T1 - Consumer adoption and usage of broadband
AU - Dwivedi, Yogesh Kumar
AU - Enabulele, Elizabeth
AU - Ghinea, Gheorghita
AU - Maltha, Sven
AU - de Ridder, John
AU - Vermaas, Karianne
AU - Van de Wijngaert, Lidwien
PY - 2007
Y1 - 2007
N2 - Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.
AB - Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.
UR - https://www.scopus.com/pages/publications/84898165834
U2 - 10.4018/978-1-59904-783-6
DO - 10.4018/978-1-59904-783-6
M3 - Book
AN - SCOPUS:84898165834
SN - 9781599047836
BT - Consumer adoption and usage of broadband
PB - IGI Global
ER -
