Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

Muhammad Imran, Muddasar Ghani Khwaja*, Amir Zaib Abbasi, Athar Hameed

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Social Sciences

Economics, Econometrics and Finance

Psychology