Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

  • Muhammad Imran
  • , Muddasar Ghani Khwaja*
  • , Amir Zaib Abbasi
  • , Athar Hameed
    • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Psychology