Conclusion: Updating Consumer-Brand Relationships and Scope for Future Research

Raouf Ahmad Rather

doi:10.1007/978-3-031-59535-6_29

Conclusion: Updating Consumer-Brand Relationships and Scope for Future Research

Raouf Ahmad Rather^*

^*Corresponding author for this work

Interdisciplinary Research Center for Finance and Digital Economy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The final chapter of this book offers a brief glance at the imperative theoretical and empirical contributions of all the publications and makes the foundations for further progress of the efficient consumer-brand relationships (CBRs) in the marketing, tourism, and hospitality field. This chapter also presents a summary guide helpful for further cutting-edge research in the area of CBR, which outline a likely-looking stream in marketing, tourism, and hospitality for academic and business world. In the present chapter, the important perspectives to provide a practical guide for employing CBE practices and strategies or CBR-based marketing tactics as well as impending productive domains/themes of future research are discussed.

Original language	English
Title of host publication	Tourism, Hospitality and Event Management
Publisher	Springer Nature
Pages	593-606
Number of pages	14
DOIs	https://doi.org/10.1007/978-3-031-59535-6_29
State	Published - 2024

Publication series

Name	Tourism, Hospitality and Event Management
Volume	Part F3652
ISSN (Print)	2510-4993
ISSN (Electronic)	2510-5000

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Keywords

Contributions to consumer-brand relationship knowledge
Discussion of consumer-brand relationship research findings
Future research
Tourism and hospitality

ASJC Scopus subject areas

Geography, Planning and Development
Economics, Econometrics and Finance (miscellaneous)
Tourism, Leisure and Hospitality Management
Management, Monitoring, Policy and Law

Access to Document

10.1007/978-3-031-59535-6_29

Cite this

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abstract = "The final chapter of this book offers a brief glance at the imperative theoretical and empirical contributions of all the publications and makes the foundations for further progress of the efficient consumer-brand relationships (CBRs) in the marketing, tourism, and hospitality field. This chapter also presents a summary guide helpful for further cutting-edge research in the area of CBR, which outline a likely-looking stream in marketing, tourism, and hospitality for academic and business world. In the present chapter, the important perspectives to provide a practical guide for employing CBE practices and strategies or CBR-based marketing tactics as well as impending productive domains/themes of future research are discussed.",

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Conclusion: Updating Consumer-Brand Relationships and Scope for Future Research

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this