Abstract
The final chapter of this book provides a quick glance at the important theoretical and empirical contributions of all the publications and builds the foundations for further development of effective customer engagement (CE) in the tourism, hospitality, and marketing domain. This chapter also offers a summary guide for further advanced research in the subjects of CE. The key perspectives to offer a practical guide for implementing CE strategies and practices or CE-based marketing tactics as well as potentially fruitful areas of future research are discussed.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Customer Engagement in Tourism Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 330-340 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781802203943 |
| ISBN (Print) | 9781802203936 |
| DOIs | |
| State | Published - 17 Oct 2023 |
Bibliographical note
Publisher Copyright:© Edward Elgar Publishing 2023.
Keywords
- Customer engagement
- Customer engagement knowledge
- Customer engagement research
- Tourism and hospitality
ASJC Scopus subject areas
- General Business, Management and Accounting
- General Social Sciences