Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior?

Nasser Alqahtani

doi:10.1007/978-3-031-54009-7_26

Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior?

Nasser Alqahtani^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This research explores the diffusion of Chief Marketing Officer (CMO) positions in top management teams (TMTs) of modern organizations. Using institutional theory and through several propositions, it posits that memetic isomorphism plays a significant role in the evolution of CMO roles in TMTs. It studies various internal and external contingencies that promote or undermine the diffusion (mimicry and not mimicry) of CMO positions. These contingencies include market dynamism, R&D intensity, differentiation, concentration, diversification, growth, and TMT size. By studying how CMO positions evolve, this research will substantially contribute to marketing leadership, business strategy, and TMT literature, and it will improve our understanding of the CMO role as a signal of marketing significance in the firm.

Original language	English
Title of host publication	Technology
Subtitle of host publication	Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023
Editors	Bahaaeddin Alareeni, Allam Hamdan
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	279-290
Number of pages	12
ISBN (Print)	9783031540080
DOIs	https://doi.org/10.1007/978-3-031-54009-7_26
State	Published - 2024
Event	International Conference on Business and Technology, ICBT2023 - Manama, Bahrain Duration: 7 May 2023 → 9 May 2023

Publication series

Name	Lecture Notes in Networks and Systems
Volume	927 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Business and Technology, ICBT2023
Country/Territory	Bahrain
City	Manama
Period	7/05/23 → 9/05/23

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Keywords

Chief Marketing Officer (CMO)
diffusion
institutional theory
marketing leadership
marketing strategy
memetic isomorphism
top management teams (TMTs)

ASJC Scopus subject areas

Control and Systems Engineering
Signal Processing
Computer Networks and Communications

Access to Document

10.1007/978-3-031-54009-7_26

Cite this

Alqahtani, N. (2024). Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior? In B. Alareeni, & A. Hamdan (Eds.), Technology: Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023 (pp. 279-290). (Lecture Notes in Networks and Systems; Vol. 927 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54009-7_26

Alqahtani, Nasser. / Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs) : Just Another Copycat Behavior?. Technology: Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023. editor / Bahaaeddin Alareeni ; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2024. pp. 279-290 (Lecture Notes in Networks and Systems).

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title = "Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior?",

abstract = "This research explores the diffusion of Chief Marketing Officer (CMO) positions in top management teams (TMTs) of modern organizations. Using institutional theory and through several propositions, it posits that memetic isomorphism plays a significant role in the evolution of CMO roles in TMTs. It studies various internal and external contingencies that promote or undermine the diffusion (mimicry and not mimicry) of CMO positions. These contingencies include market dynamism, R\&D intensity, differentiation, concentration, diversification, growth, and TMT size. By studying how CMO positions evolve, this research will substantially contribute to marketing leadership, business strategy, and TMT literature, and it will improve our understanding of the CMO role as a signal of marketing significance in the firm.",

keywords = "Chief Marketing Officer (CMO), diffusion, institutional theory, marketing leadership, marketing strategy, memetic isomorphism, top management teams (TMTs)",

author = "Nasser Alqahtani",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.; International Conference on Business and Technology, ICBT2023 ; Conference date: 07-05-2023 Through 09-05-2023",

year = "2024",

doi = "10.1007/978-3-031-54009-7\_26",

language = "English",

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Alqahtani, N 2024, Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior? in B Alareeni & A Hamdan (eds), Technology: Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023. Lecture Notes in Networks and Systems, vol. 927 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 279-290, International Conference on Business and Technology, ICBT2023, Manama, Bahrain, 7/05/23. https://doi.org/10.1007/978-3-031-54009-7_26

Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior? / Alqahtani, Nasser.
Technology: Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023. ed. / Bahaaeddin Alareeni; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2024. p. 279-290 (Lecture Notes in Networks and Systems; Vol. 927 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - International Conference on Business and Technology, ICBT2023

AU - Alqahtani, Nasser

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

PY - 2024

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AB - This research explores the diffusion of Chief Marketing Officer (CMO) positions in top management teams (TMTs) of modern organizations. Using institutional theory and through several propositions, it posits that memetic isomorphism plays a significant role in the evolution of CMO roles in TMTs. It studies various internal and external contingencies that promote or undermine the diffusion (mimicry and not mimicry) of CMO positions. These contingencies include market dynamism, R&D intensity, differentiation, concentration, diversification, growth, and TMT size. By studying how CMO positions evolve, this research will substantially contribute to marketing leadership, business strategy, and TMT literature, and it will improve our understanding of the CMO role as a signal of marketing significance in the firm.

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Alqahtani N. Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior? In Alareeni B, Hamdan A, editors, Technology: Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023. Springer Science and Business Media Deutschland GmbH. 2024. p. 279-290. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-54009-7_26

Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior?

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this