Calendars tell history: Social rhythm and social change in rural Pakistan

Time is an important element of social organization. The temporal models such as the calendar provide social rhythm by regulating various activities. The changing ways of managing time are indicative of social change. This paper presents the changing use of different calendars in Jhokwala Village, Lodhran District, Pakistan. Three calendars are used in most parts of the Punjab to varying degrees for various purposes. These are Bikrami, Islamic Hijri and Gregorian calendars. Each of these calendars has a specific history of use. This paper highlights that people choose between various alternatives in the course of history and the changing use of calendars tells the story of change and continuity in culture and people's attitude towards modern technology and social change.