Big data use and its outcomes in supply chain context: the roles of information sharing and technological innovation

Purpose: This paper aims to investigate the use of big data (BDU) in predicting technological innovation, supply chain and SMEs' performance and whether technological innovation mediates the association between BDU and firm performance. Additionally, this research also seeks to explore the moderating effect of information sharing in the association between BDU and technological innovation. Design/methodology/approach: Using survey methods and structural associations in AMOS 24.0., the proposed model was tested on SME managers recruited from the largest economic and manufacturing hub of China, Pearl River Delta. Findings: The findings suggest that BDU is positively related to technological innovation (product and process) and organizational outcomes (e.g., supply chain and SMEs performance). Technological innovation (i.e., product and process) significantly mediates the association between BDU and organizational outcomes. Moreover, information sharing positively moderates the association between BDU and technological innovations. Practical implications: This research provides deeper insights into how BDU is useful for SME managers in achieving the firm’s goals. Particularly, SME managers can bring technological innovation into their business processes, overcome the challenges of forecasting, and generate dynamic capabilities for attaining the best SMEs’ performance. Additionally, BDU with information sharing enables SMEs reduce their risk and decrease production costs in their manufacturing process. Originality/value: Firms always need to adopt new ways to enhance their productivity using available resources. This is the first study that contributes to big data and performance management literature by exploring the moderating and mediation mechanism of information sharing and technological innovation respectively using RBVT. The study and research model enhances our insights on BDU, information sharing, and technological innovation as valuable resources for organizations to improve supply chain performance, which subsequently increases SME productivity. This gap was overlooked by previous researchers in the domain of big data.