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Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry

  • Laiba Ali
  • , Faizan Ali*
  • , Moh'd Juma Abdalla
  • , Salman Alotaibi
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

34 Scopus citations

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