Banking in the metaverse: a new frontier for financial institutions

  • Keng Boon Ooi
  • , Garry Wei Han Tan*
  • , Eugene Cheng Xi Aw
  • , Tat Huei Cham
  • , Yogesh K. Dwivedi
  • , Rohita Dwivedi
  • , Laurie Hughes
  • , Arpan Kumar Kar
  • , Xiu Ming Loh
  • , Emmanuel Mogaji
  • , Ian Phau
  • , Anshuman Sharma
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

63 Scopus citations

Abstract

Purpose: Technological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach: Insights into four key areas of the banking sector that the metaverse could significantly impact were gathered from various invited contributors. Findings: The invited contributors first introduce the association between their respective key areas with the metaverse. Subsequently, the opportunities and challenges relevant to the key areas were identified. Finally, future research agendas were proposed for the attention of all relevant stakeholders. Originality/value: The metaverse's impact on key areas of the banking sector is discussed in this paper. Following the metaverse's potentially wide application in the banking sector, insights from the invited contributions offer great value to the relevant stakeholders.

Original languageEnglish
Pages (from-to)1829-1846
Number of pages18
JournalInternational Journal of Bank Marketing
Volume41
Issue number7
DOIs
StatePublished - 1 Dec 2023
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2023, Emerald Publishing Limited.

Keywords

  • Bank employees
  • Corporate banking
  • Financial institutions
  • Metaverse
  • Public policy
  • Retail banking
  • Sustainability

ASJC Scopus subject areas

  • Marketing

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