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Are SMEs meeting the challenge of integrating e-commerce into their businesses? A review of the development, challenges and opportunities

  • Patricia W. Pool*
  • , John A. Parnell
  • , John E. Spillan
  • , Shawn Carraher
  • , Donald L. Lester
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Abstract

While e-commerce technology has spread rapidly throughout large firms in the developed world, growth among Small and Medium-sized Enterprises (SMEs) has not been as pervasive. This paper discusses the current state of e-commerce development in SMEs, outlines challenges faced by many SMEs and proposes several options for e-commerce integration. Specific opportunities in the areas of customer service and relationship management, supply chain management and e-commerce support are discussed.

Original languageEnglish
Pages (from-to)97-113
Number of pages17
JournalInternational Journal of Information Technology and Management
Volume5
Issue number2-3
DOIs
StatePublished - 2006
Externally publishedYes

Keywords

  • Customer Relationship Management (CRM)
  • Small and Medium-sized Enterprise (SME)
  • Supply chain
  • e-commerce

ASJC Scopus subject areas

  • Software
  • Hardware and Architecture
  • Computer Science Applications
  • Computer Networks and Communications

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