Analyzing the use of twitter to disseminate visual impairments awareness information

Majed Al Zayer; Mehmet H. Gunes

doi:10.1145/3110025.3110137

Analyzing the use of twitter to disseminate visual impairments awareness information

Majed Al Zayer, Mehmet H. Gunes

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Scopus citations

Abstract

People with visual impairments have been surrounded with myths and misconceptions that have made it challenging for them to live as productive members of the society and have partly contributed in making the majority live in substandard living conditions. To shift the public’s focus from being on the disability to be on the abilities of the visually impaired, non-profit organizations and government agencies have conducted a series of campaigns to spread awareness about visual impairments. Social media platforms, such as Twitter, has become the primary channel to diffuse information to the public. The goal of this paper is to analyze the use of Twitter as a social media platform to spread information during visual impairments awareness campaigns. We focused our analysis on five key concerns: (i) the characteristics of active users during the event, (ii) the major players in information dissemination, (iii) the tweets’ common topics (iv) the reachability of information, and (v) the temporal tweeting behavior. We report the results of the campaigns along with the design of an effective communication strategy of a campaign.

Original language	English
Title of host publication	Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017
Editors	Jana Diesner, Elena Ferrari, Guandong Xu
Publisher	Association for Computing Machinery, Inc
Pages	187-194
Number of pages	8
ISBN (Electronic)	9781450349932
DOIs	https://doi.org/10.1145/3110025.3110137
State	Published - 31 Jul 2017
Externally published	Yes
Event	9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 - Sydney, Australia Duration: 31 Jul 2017 → 3 Aug 2017

Publication series

Name	Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017

Conference

Conference	9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017
Country/Territory	Australia
City	Sydney
Period	31/07/17 → 3/08/17

Bibliographical note

Publisher Copyright:
© 2017 Association for Computing Machinery.

Keywords

Disability awareness
Social media campaign
Visual impairment

ASJC Scopus subject areas

Computer Networks and Communications
Information Systems

Access to Document

10.1145/3110025.3110137

Cite this

Al Zayer, M., & Gunes, M. H. (2017). Analyzing the use of twitter to disseminate visual impairments awareness information. In J. Diesner, E. Ferrari, & G. Xu (Eds.), Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 (pp. 187-194). (Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017). Association for Computing Machinery, Inc. https://doi.org/10.1145/3110025.3110137

Al Zayer, Majed ; Gunes, Mehmet H. / Analyzing the use of twitter to disseminate visual impairments awareness information. Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017. editor / Jana Diesner ; Elena Ferrari ; Guandong Xu. Association for Computing Machinery, Inc, 2017. pp. 187-194 (Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017).

@inproceedings{160e026be2894fa7938ad15829fb9544,

title = "Analyzing the use of twitter to disseminate visual impairments awareness information",

abstract = "People with visual impairments have been surrounded with myths and misconceptions that have made it challenging for them to live as productive members of the society and have partly contributed in making the majority live in substandard living conditions. To shift the public{\textquoteright}s focus from being on the disability to be on the abilities of the visually impaired, non-profit organizations and government agencies have conducted a series of campaigns to spread awareness about visual impairments. Social media platforms, such as Twitter, has become the primary channel to diffuse information to the public. The goal of this paper is to analyze the use of Twitter as a social media platform to spread information during visual impairments awareness campaigns. We focused our analysis on five key concerns: (i) the characteristics of active users during the event, (ii) the major players in information dissemination, (iii) the tweets{\textquoteright} common topics (iv) the reachability of information, and (v) the temporal tweeting behavior. We report the results of the campaigns along with the design of an effective communication strategy of a campaign.",

keywords = "Disability awareness, Social media campaign, Visual impairment",

author = "\{Al Zayer\}, Majed and Gunes, \{Mehmet H.\}",

note = "Publisher Copyright: {\textcopyright} 2017 Association for Computing Machinery.; 9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 ; Conference date: 31-07-2017 Through 03-08-2017",

year = "2017",

month = jul,

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doi = "10.1145/3110025.3110137",

language = "English",

series = "Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017",

publisher = "Association for Computing Machinery, Inc",

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booktitle = "Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017",

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Al Zayer, M & Gunes, MH 2017, Analyzing the use of twitter to disseminate visual impairments awareness information. in J Diesner, E Ferrari & G Xu (eds), Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017. Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017, Association for Computing Machinery, Inc, pp. 187-194, 9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017, Sydney, Australia, 31/07/17. https://doi.org/10.1145/3110025.3110137

Analyzing the use of twitter to disseminate visual impairments awareness information. / Al Zayer, Majed; Gunes, Mehmet H.
Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017. ed. / Jana Diesner; Elena Ferrari; Guandong Xu. Association for Computing Machinery, Inc, 2017. p. 187-194 (Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Gunes, Mehmet H.

PY - 2017/7/31

Y1 - 2017/7/31

N2 - People with visual impairments have been surrounded with myths and misconceptions that have made it challenging for them to live as productive members of the society and have partly contributed in making the majority live in substandard living conditions. To shift the public’s focus from being on the disability to be on the abilities of the visually impaired, non-profit organizations and government agencies have conducted a series of campaigns to spread awareness about visual impairments. Social media platforms, such as Twitter, has become the primary channel to diffuse information to the public. The goal of this paper is to analyze the use of Twitter as a social media platform to spread information during visual impairments awareness campaigns. We focused our analysis on five key concerns: (i) the characteristics of active users during the event, (ii) the major players in information dissemination, (iii) the tweets’ common topics (iv) the reachability of information, and (v) the temporal tweeting behavior. We report the results of the campaigns along with the design of an effective communication strategy of a campaign.

AB - People with visual impairments have been surrounded with myths and misconceptions that have made it challenging for them to live as productive members of the society and have partly contributed in making the majority live in substandard living conditions. To shift the public’s focus from being on the disability to be on the abilities of the visually impaired, non-profit organizations and government agencies have conducted a series of campaigns to spread awareness about visual impairments. Social media platforms, such as Twitter, has become the primary channel to diffuse information to the public. The goal of this paper is to analyze the use of Twitter as a social media platform to spread information during visual impairments awareness campaigns. We focused our analysis on five key concerns: (i) the characteristics of active users during the event, (ii) the major players in information dissemination, (iii) the tweets’ common topics (iv) the reachability of information, and (v) the temporal tweeting behavior. We report the results of the campaigns along with the design of an effective communication strategy of a campaign.

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ER -

Al Zayer M, Gunes MH. Analyzing the use of twitter to disseminate visual impairments awareness information. In Diesner J, Ferrari E, Xu G, editors, Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017. Association for Computing Machinery, Inc. 2017. p. 187-194. (Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017). doi: 10.1145/3110025.3110137

Analyzing the use of twitter to disseminate visual impairments awareness information

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this