Abstract
Since the devaluation of the Canadian dollar, tourism profits in the US border towns have seen a worrying decline. This paper examines the historical causes of this decline, with particular reference to the cross-border town, Minot, in North Dakota, and suggests ways in which a radical and thoroughgoing reappraisal of policy, both through the CVB and Chambers of Commerce, could improve the fortunes of this formerly very prosperous large town by targeted marketing and carefully considered tourist benefits.
| Original language | English |
|---|---|
| Pages (from-to) | 207-214 |
| Number of pages | 8 |
| Journal | Journal of Vacation Marketing |
| Volume | 2 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1996 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Keywords
- Convention and Visitors Bureau (CVB)
- Cross-border shopping
- Devaluation
- Frequency marketing
- Recession
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
Fingerprint
Dive into the research topics of 'An International Marketing perspective of Canadian tourists' shopping behaviour: Minot (North Dakota)'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver