Advertising Personalization to Customer-Based Brand Equity: Instagram in Saudi Arabia

Obaid Al-Shuridah; Dimah AlMarri; Ghada AlGhamdi; Muneera AlNajdi

Advertising Personalization to Customer-Based Brand Equity: Instagram in Saudi Arabia

Obaid Al-Shuridah, Dimah AlMarri, Ghada AlGhamdi, Muneera AlNajdi

Department of Management and Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English
State	Published - 2024
Event	1st Saudi Conference on Information Systems, SaudiCIS 2024 - Dhahran, Saudi Arabia Duration: 19 Nov 2024 → 21 Nov 2024

Conference

Conference	1st Saudi Conference on Information Systems, SaudiCIS 2024
Country/Territory	Saudi Arabia
City	Dhahran
Period	19/11/24 → 21/11/24

Keywords

Advertising Personalization
Brand Attachment
Brand Experience
Customer Satisfaction
Customer-Based Brand Equity
Instagram
Saudi Arabia
Social Networking Service (SNS)

ASJC Scopus subject areas

Information Systems
Artificial Intelligence
Business and International Management
Information Systems and Management

Cite this

@conference{5e1c27abe35a41cba8618adf98115b94,

title = "Advertising Personalization to Customer-Based Brand Equity: Instagram in Saudi Arabia",

keywords = "Advertising Personalization, Brand Attachment, Brand Experience, Customer Satisfaction, Customer-Based Brand Equity, Instagram, Saudi Arabia, Social Networking Service (SNS)",

author = "Obaid Al-Shuridah and Dimah AlMarri and Ghada AlGhamdi and Muneera AlNajdi",

year = "2024",

language = "English",

note = "1st Saudi Conference on Information Systems, SaudiCIS 2024 ; Conference date: 19-11-2024 Through 21-11-2024",

}

TY - CONF

T1 - Advertising Personalization to Customer-Based Brand Equity

T2 - 1st Saudi Conference on Information Systems, SaudiCIS 2024

AU - Al-Shuridah, Obaid

AU - AlMarri, Dimah

AU - AlGhamdi, Ghada

AU - AlNajdi, Muneera

PY - 2024

Y1 - 2024

KW - Advertising Personalization

KW - Brand Attachment

KW - Brand Experience

KW - Customer Satisfaction

KW - Customer-Based Brand Equity

KW - Instagram

KW - Saudi Arabia

KW - Social Networking Service (SNS)

UR - https://www.scopus.com/pages/publications/105012172131

M3 - Paper

AN - SCOPUS:105012172131

Y2 - 19 November 2024 through 21 November 2024

ER -