Adoption of modern digital innovations: a systematic review of social impacts in online community forums

Scholars have employed multiple methodologies to examine the correlation between different social networks and the extent of technological adoption among consumers. Although there has been a lack of uniformity in understanding and operationalising fundamental networking site constituents, the adoption and implementation of said analytical paradigms have yielded a wealth of revelations. To address these issues, this research examines the relationship between social networks and consumer adoption of digital technologies, addressing inconsistencies in defining and operationalising key components of social media platforms. Using the Community, Interference, Correlation, and Results (CICR) framework, the study evaluates existing paradigms and their limitations, including inconsistencies in cognitive models and research scenarios. Key recommendations include developing a systematic methodology for investigating the correlation between social media connectivity and technology adoption, considering socio-demographic variables as moderators and behavioral attributes as mediators. The study examines the CICR model’s limitations, including inconsistencies in cognitive paradigms, research scenarios, survey focus areas, and recent advancements. It proposes a systematic methodology to explore the correlation between social media connectivity and consumer technology adoption within the information communication technology (ICT) context, covering hardware, software, and devices such as smartphones, computers, and related applications. This research emphasizes the role of social media in shaping consumer attitudes toward digitalisation and highlights its implications for advancing ICT.