Abstract
This study aims to explore whether Jordanian customers’ perceptions on intention and adoption of Mobile banking (MB) services varies according to their demographic characteristics. As per the prior literature, five demographic factors, namely age, gender, income, education and customer’s experience with computer and Internet have been considered in the current study. The required data were collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The major statistical results (mean and standard deviation) demonstrate that the customers’ perceptions on intention and adoption of MB are likely to vary due to customers’ demographic differences. According to the current study’s findings, it was also noticed that despite the fact that the most of the sample respondents express a high intention to adopt MB, the adoption rate for the majority of MB services was low.
| Original language | English |
|---|---|
| Title of host publication | Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings |
| Editors | Winfried Lamersdorf, Jan Hidders, Marijn Janssen, Bram Klievink, Anneke Zuiderwijk, Matti Mäntymäki, Bastiaan van Loenen |
| Publisher | Springer Verlag |
| Pages | 13-23 |
| Number of pages | 11 |
| ISBN (Print) | 9783319250120 |
| DOIs | |
| State | Published - 2015 |
| Externally published | Yes |
| Event | 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 - Delft, Netherlands Duration: 13 Oct 2015 → 15 Oct 2015 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 9373 |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Conference | 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 |
|---|---|
| Country/Territory | Netherlands |
| City | Delft |
| Period | 13/10/15 → 15/10/15 |
Bibliographical note
Publisher Copyright:© IFIP International Federation for Information Processing 2015.
Keywords
- Adoption
- Behavioral intention
- Customer
- Demographic differences
- Jordan
- Mobile banking
ASJC Scopus subject areas
- Theoretical Computer Science
- General Computer Science