Adoption of mobile banking in Jordan: Exploring demographic differences on customers’ perceptions

Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi*, Banita Lal, Michael D. Williams

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

22 Scopus citations

Abstract

This study aims to explore whether Jordanian customers’ perceptions on intention and adoption of Mobile banking (MB) services varies according to their demographic characteristics. As per the prior literature, five demographic factors, namely age, gender, income, education and customer’s experience with computer and Internet have been considered in the current study. The required data were collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The major statistical results (mean and standard deviation) demonstrate that the customers’ perceptions on intention and adoption of MB are likely to vary due to customers’ demographic differences. According to the current study’s findings, it was also noticed that despite the fact that the most of the sample respondents express a high intention to adopt MB, the adoption rate for the majority of MB services was low.

Original languageEnglish
Title of host publicationOpen and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings
EditorsWinfried Lamersdorf, Jan Hidders, Marijn Janssen, Bram Klievink, Anneke Zuiderwijk, Matti Mäntymäki, Bastiaan van Loenen
PublisherSpringer Verlag
Pages13-23
Number of pages11
ISBN (Print)9783319250120
DOIs
StatePublished - 2015
Externally publishedYes
Event14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 - Delft, Netherlands
Duration: 13 Oct 201515 Oct 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9373
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015
Country/TerritoryNetherlands
CityDelft
Period13/10/1515/10/15

Bibliographical note

Publisher Copyright:
© IFIP International Federation for Information Processing 2015.

Keywords

  • Adoption
  • Behavioral intention
  • Customer
  • Demographic differences
  • Jordan
  • Mobile banking

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science

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