A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

George Spais; Varsha Jain; Yogesh K. Dwivedi; Giampaolo Viglia; Jamie Carlson

doi:10.1002/cb.2446

A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

George Spais^*
, Varsha Jain
, Yogesh K. Dwivedi
, Giampaolo Viglia
, Jamie Carlson

^*Corresponding author for this work

Interdisciplinary Research Center for Finance and Digital Economy

Research output: Contribution to journal › Editorial

5 Scopus citations

Original language	English
Pages (from-to)	860-865
Number of pages	6
Journal	Journal of Consumer Behaviour
Volume	24
Issue number	2
DOIs	https://doi.org/10.1002/cb.2446
State	Published - Mar 2025

ASJC Scopus subject areas

Social Psychology
Applied Psychology

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10.1002/cb.2446

Cite this

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title = "A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior",

author = "George Spais and Varsha Jain and Dwivedi, \{Yogesh K.\} and Giampaolo Viglia and Jamie Carlson",

year = "2025",

month = mar,

doi = "10.1002/cb.2446",

language = "English",

volume = "24",

pages = "860--865",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "2",

}

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AU - Spais, George

AU - Jain, Varsha

AU - Dwivedi, Yogesh K.

AU - Viglia, Giampaolo

AU - Carlson, Jamie

PY - 2025/3

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JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

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