A Meta-analysis of Social Commerce Adoption Research

Prianka Sarker; Nripendra P. Rana; Laurie Hughe; Yogesh K. Dwivedi

doi:10.1007/978-3-030-64861-9_35

A Meta-analysis of Social Commerce Adoption Research

Prianka Sarker^*, Nripendra P. Rana, Laurie Hughe, Yogesh K. Dwivedi

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

7 Scopus citations

Abstract

Social commerce is a subset of e-commerce that utilises social media to facilitate interaction between sellers and consumers. Over the last number of years, the subject of social commerce has attracted significant attention from many researchers as they attempt to understand the factors affecting its adoption by consumers. A review of results from existing studies suggests inconsistent results for many relationships. Hence, this research has conducted a meta-analysis of 65 studies and synthesized the findings from existing studies in order to estimate the cumulative correlation coefficient (β) and significance (p). The investigation found that behavioural intention, trust, perceived usefulness, and social support are frequently examined dependent variables, that are strongly influenced by a number of independent variables. The findings in this study suggests that perceived usefulness, hedonic value, social commerce constructs, subjective norms, informational and emotional support are important for encouraging social commerce adoption. This research highlights various antecedents that have been theoretically examined in different social commerce studies that explore the effect size through meta-analysis.

Original language	English
Title of host publication	Re-imagining Diffusion and Adoption of Information Technology and Systems
Subtitle of host publication	A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings
Editors	Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Nripendra P. Rana
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	404-418
Number of pages	15
ISBN (Print)	9783030648602
DOIs	https://doi.org/10.1007/978-3-030-64861-9_35
State	Published - 2020
Externally published	Yes
Event	IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020 - Tiruchirappalli, India Duration: 18 Dec 2020 → 19 Dec 2020

Publication series

Name	IFIP Advances in Information and Communication Technology
Volume	618
ISSN (Print)	1868-4238
ISSN (Electronic)	1868-422X

Conference

Conference	IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020
Country/Territory	India
City	Tiruchirappalli
Period	18/12/20 → 19/12/20

Bibliographical note

Publisher Copyright:
© 2020, IFIP International Federation for Information Processing.

Keywords

Adoption
Behavioural intention
Meta-analysis
Social commerce
Trust

ASJC Scopus subject areas

Information Systems and Management

Access to Document

10.1007/978-3-030-64861-9_35

Cite this

Sarker, P., Rana, N. P., Hughe, L., & Dwivedi, Y. K. (2020). A Meta-analysis of Social Commerce Adoption Research. In S. K. Sharma, Y. K. Dwivedi, B. Metri, & N. P. Rana (Eds.), Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings (pp. 404-418). (IFIP Advances in Information and Communication Technology; Vol. 618). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-64861-9_35

Sarker, Prianka ; Rana, Nripendra P. ; Hughe, Laurie et al. / A Meta-analysis of Social Commerce Adoption Research. Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings. editor / Sujeet K. Sharma ; Yogesh K. Dwivedi ; Bhimaraya Metri ; Nripendra P. Rana. Springer Science and Business Media Deutschland GmbH, 2020. pp. 404-418 (IFIP Advances in Information and Communication Technology).

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title = "A Meta-analysis of Social Commerce Adoption Research",

abstract = "Social commerce is a subset of e-commerce that utilises social media to facilitate interaction between sellers and consumers. Over the last number of years, the subject of social commerce has attracted significant attention from many researchers as they attempt to understand the factors affecting its adoption by consumers. A review of results from existing studies suggests inconsistent results for many relationships. Hence, this research has conducted a meta-analysis of 65 studies and synthesized the findings from existing studies in order to estimate the cumulative correlation coefficient (β) and significance (p). The investigation found that behavioural intention, trust, perceived usefulness, and social support are frequently examined dependent variables, that are strongly influenced by a number of independent variables. The findings in this study suggests that perceived usefulness, hedonic value, social commerce constructs, subjective norms, informational and emotional support are important for encouraging social commerce adoption. This research highlights various antecedents that have been theoretically examined in different social commerce studies that explore the effect size through meta-analysis.",

keywords = "Adoption, Behavioural intention, Meta-analysis, Social commerce, Trust",

author = "Prianka Sarker and Rana, \{Nripendra P.\} and Laurie Hughe and Dwivedi, \{Yogesh K.\}",

note = "Publisher Copyright: {\textcopyright} 2020, IFIP International Federation for Information Processing.; IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020 ; Conference date: 18-12-2020 Through 19-12-2020",

year = "2020",

doi = "10.1007/978-3-030-64861-9\_35",

language = "English",

isbn = "9783030648602",

series = "IFIP Advances in Information and Communication Technology",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "404--418",

editor = "Sharma, \{Sujeet K.\} and Dwivedi, \{Yogesh K.\} and Bhimaraya Metri and Rana, \{Nripendra P.\}",

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address = "Germany",

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Sarker, P, Rana, NP, Hughe, L & Dwivedi, YK 2020, A Meta-analysis of Social Commerce Adoption Research. in SK Sharma, YK Dwivedi, B Metri & NP Rana (eds), Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings. IFIP Advances in Information and Communication Technology, vol. 618, Springer Science and Business Media Deutschland GmbH, pp. 404-418, IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, 18/12/20. https://doi.org/10.1007/978-3-030-64861-9_35

A Meta-analysis of Social Commerce Adoption Research. / Sarker, Prianka; Rana, Nripendra P.; Hughe, Laurie et al.
Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings. ed. / Sujeet K. Sharma; Yogesh K. Dwivedi; Bhimaraya Metri; Nripendra P. Rana. Springer Science and Business Media Deutschland GmbH, 2020. p. 404-418 (IFIP Advances in Information and Communication Technology; Vol. 618).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - A Meta-analysis of Social Commerce Adoption Research

AU - Sarker, Prianka

AU - Rana, Nripendra P.

AU - Hughe, Laurie

AU - Dwivedi, Yogesh K.

PY - 2020

Y1 - 2020

N2 - Social commerce is a subset of e-commerce that utilises social media to facilitate interaction between sellers and consumers. Over the last number of years, the subject of social commerce has attracted significant attention from many researchers as they attempt to understand the factors affecting its adoption by consumers. A review of results from existing studies suggests inconsistent results for many relationships. Hence, this research has conducted a meta-analysis of 65 studies and synthesized the findings from existing studies in order to estimate the cumulative correlation coefficient (β) and significance (p). The investigation found that behavioural intention, trust, perceived usefulness, and social support are frequently examined dependent variables, that are strongly influenced by a number of independent variables. The findings in this study suggests that perceived usefulness, hedonic value, social commerce constructs, subjective norms, informational and emotional support are important for encouraging social commerce adoption. This research highlights various antecedents that have been theoretically examined in different social commerce studies that explore the effect size through meta-analysis.

AB - Social commerce is a subset of e-commerce that utilises social media to facilitate interaction between sellers and consumers. Over the last number of years, the subject of social commerce has attracted significant attention from many researchers as they attempt to understand the factors affecting its adoption by consumers. A review of results from existing studies suggests inconsistent results for many relationships. Hence, this research has conducted a meta-analysis of 65 studies and synthesized the findings from existing studies in order to estimate the cumulative correlation coefficient (β) and significance (p). The investigation found that behavioural intention, trust, perceived usefulness, and social support are frequently examined dependent variables, that are strongly influenced by a number of independent variables. The findings in this study suggests that perceived usefulness, hedonic value, social commerce constructs, subjective norms, informational and emotional support are important for encouraging social commerce adoption. This research highlights various antecedents that have been theoretically examined in different social commerce studies that explore the effect size through meta-analysis.

KW - Adoption

KW - Behavioural intention

KW - Meta-analysis

KW - Social commerce

KW - Trust

UR - https://www.scopus.com/pages/publications/85098282687

U2 - 10.1007/978-3-030-64861-9_35

DO - 10.1007/978-3-030-64861-9_35

M3 - Conference contribution

AN - SCOPUS:85098282687

SN - 9783030648602

T3 - IFIP Advances in Information and Communication Technology

SP - 404

EP - 418

BT - Re-imagining Diffusion and Adoption of Information Technology and Systems

A2 - Sharma, Sujeet K.

A2 - Dwivedi, Yogesh K.

A2 - Metri, Bhimaraya

A2 - Rana, Nripendra P.

PB - Springer Science and Business Media Deutschland GmbH

T2 - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020

Y2 - 18 December 2020 through 19 December 2020

ER -

Sarker P, Rana NP, Hughe L, Dwivedi YK. A Meta-analysis of Social Commerce Adoption Research. In Sharma SK, Dwivedi YK, Metri B, Rana NP, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings. Springer Science and Business Media Deutschland GmbH. 2020. p. 404-418. (IFIP Advances in Information and Communication Technology). doi: 10.1007/978-3-030-64861-9_35

A Meta-analysis of Social Commerce Adoption Research

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this