Project Details
Description
Self-disclosure is a fundamental feature of social interaction. It is the act of “revealing personal information to others” (Jourard, 1971). According to the social penetratio...on theory (Altman & Taylor, 1973), self-disclosure is a gradual process—like peeling an onion—whereby people begin with small and shallow disclosures and move gradually toward more depth and breadth. Self-disclosure is rewarding and provides significant benefits for individuals, but it also involves concerns, especially in social media settings. Information privacy concerns arise when a user subjectively perceives a threat resulting from his/her personal information being intruded upon in one or more of the following ways: improper access, unpermitted collection, unauthorized secondary use and incorrect capture (Smith et al., 1996). Thus, once users perceive that their privacy is likely invaded, they might be unwilling to share their personal information. However, this negative relationship may not always hold true; users may actually disclose personal information despite their privacy concerns (Lee and Cranage, 2011). Such a phenomenon is known as the privacy paradox (Norberg et al., 2007). McCrae (2004) proposed the characteristics adaptation framework to explain individuals’ behaviors. According to his study, the characteristics adaptation is about the psychological structures that individuals acquire throughout their life course, such as goals (motivation) and the self-concept (self-esteem). McCrae argued that traits and environment jointly interact to build characteristics adaptation, which in turn affect the behaviors. Yet, it might also be possible that trait and characteristics adaptation jointly interact, influencing the behaviors. The Big-Five framework is the most widely used model of personality traits (Gosling et al., 2003), where it divides personality into five traits, namely openness (to experience), conscientiousness, extraversion, agreeableness and neuroticism (sometimes referred to as emotional instability). Hence, in light of the complexity of humans’ personality, we argue that the interaction of personality factors, specifically moderating effect of Big Five personality traits on the relationship between the predictors (privacy calculus) and Personal Data Disclosure (PDD) can provide better prediction power to predict PDD.
Status | Finished |
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Effective start/end date | 3/01/23 → 31/08/23 |
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