Borrowing Benevolence: Spillover Effects of Alliance Partner Corporate Social Responsibility on Firm Value

Research on interfirm reputation spillovers often aggregates reputation into a single construct or focus on firms core economic actions (i.e., competency). Yet, partners non-economic information, such as corporate social responsibility (CSR), can affect stakeholders evaluations of a firms character, the morally distinctive qualities of the firm. The goal of this research is to investigate the spillover effect of both the economic and non-economic aspects of firm reputation. Data on firm reputation and firm strategic alliances are needed to test the proposed relationships. Developing the theoretical framework, collecting the required data, matching the reputation and alliance data, and analysing and deriving the results will be done in duration of this project.