Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Obaid Al-Shuridah is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Customers’ Perception and Adoption of CRM Programs in the Saudi Services Sector: A Comparative Study with Australia
Al-Shuridah, O. (PI)
15/04/19 → 28/02/22
Project: Research
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The influence of product modularity on competitive performance: an empirical investigation
Sohail, M. (PI) & Al-Shuridah, O. (CoI)
15/02/09 → 15/08/10
Project: Research
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Factors Influencing Attitude and Intention to Use Internet Banking in Saudi Arabia
Al-Shuridah, O. (PI)
1/06/07 → 31/05/08
Project: Research
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ETHICAL ORIENTATIONS AMONG SAUDI AND MALAYSIAN UNDERGRADUATE STUDENTS: A COMPARATIVE STUDY
Matzin, R. (PI) & Al-Shuridah, O. (CoI)
1/01/01 → 1/01/02
Project: Research
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Can heat-and-eat frozen food be a solution for food waste? The role of sustainability orientation
Al-Shuridah, O., 2025, In: Journal for International Business and Entrepreneurship Development. 17, 2, p. 214-236 23 p.Research output: Contribution to journal › Article › peer-review
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Determinants of CRM implementation success: a cross-national analysis
Al-Shuridah, O. M., 2025, (Accepted/In press) In: Journal of Asia Business Studies.Research output: Contribution to journal › Article › peer-review
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Sustainability orientation and post-entry performance: The role of brand and market-oriented capabilities
Frimpong, K., Adomako, S., Nguyen, N. P. & AI-Shuridah, O., Jan 2025, In: Business Strategy and the Environment. 34, 1, p. 1189-1205 17 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Advertising Personalization to Customer-Based Brand Equity: Instagram in Saudi Arabia
Al-Shuridah, O., AlMarri, D., AlGhamdi, G. & AlNajdi, M., 2024.Research output: Contribution to conference › Paper › peer-review
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The Effect of Sustainability Orientation on CRM Adoption
Al-Shuridah, O. M. & Ndubisi, N. O., Jul 2023, In: Sustainability. 15, 13, 10054.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations