Personal profile
Research interests
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth
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Collaborations and top research areas from the last five years
Projects
- 5 Finished
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Exploring the Dynamics of Start-ups’ Scaling, De-Scaling, and Rescaling: Challenges and Opportunities in the Saudi Context
Al-Qahtani, N. (PI) & Frimpong, K. (CoI)
1/01/24 → 31/12/25
Project: Research
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HEXACO Personality Inventory Model and Digital Entrepreneurial Intention: The Mediating Role of Good Governance
Al-Qahtani, N. (PI), Al-Bashrawi, M. (CoI) & Abbasi, A. Z. (CoI)
11/12/22 → 1/01/24
Project: Research
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Product Design Interrelationships with Brand Personality, Consumer Brand Engagement, and Brand Equity
Al-Qahtani, N. (PI) & Sohail, M. (CoI)
1/09/21 → 1/08/22
Project: Research
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How digitally enabled customer complaining system enhances low-powered customers complaining intentions
Ahmed, A. (PI) & Al-Qahtani, N. (CoI)
1/07/21 → 31/12/22
Project: Research
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Brand attachment, Self-Congruity, Brand loyalty, and Online Brand Advocacy
Al-Qahtani, N. (PI) & Ahmed, A. (CoI)
1/07/21 → 31/12/22
Project: Research
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Entrepreneurial Orientation and Knowledge-Driven Innovation
Aljaeed, F., Alqahtani, N. & Khoja, B., 2026, (Accepted/In press) In: Knowledge and Process Management.Research output: Contribution to journal › Article › peer-review
Open Access -
Decades of insight: a 25-year bibliometric analysis of the Journal of Research in Marketing and Entrepreneurship
Alqahtani, N., 21 Jan 2025, In: Journal of Research in Marketing and Entrepreneurship. 27, 1, p. 162-200 39 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Decoding product design: the multifaceted influence of product design on consumer brand engagement and brand loyalty
Alqahtani, N., Nov 2025, In: Marketing Intelligence and Planning. 43, 8, p. 1619-1643 25 p.Research output: Contribution to journal › Article › peer-review
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Entrepreneurial marketing and firm performance: scale development, validation, and empirical test
Alqahtani, N., Uslay, C. & Yeniyurt, S., 2025, In: Journal of Strategic Marketing. 33, 7, p. 859-880 22 p.Research output: Contribution to journal › Article › peer-review
Open Access35 Scopus citations -
Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration
Fayyaz, M. S., Abbasi, A. Z., Altaf, K., Alqahtani, N. & Ting, D. H., 7 Jan 2025, In: Kybernetes. 54, 2, p. 1175-1198 24 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations