Projects per year
Personal profile
Research interests
Marketing Strategy, Entrepreneurial Marketing, Marketing Plan, Consumer, Advertising, Digital Marketing, Branding, Product Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Nasser Al-Qahtani is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Exploring the Dynamics of Start-ups’ Scaling, De-Scaling, and Rescaling: Challenges and Opportunities in the Saudi Context
Al-Qahtani, N. (PI) & Frimpong, K. (CoI)
1/01/24 → 31/12/25
Project: Research
-
HEXACO Personality Inventory Model and Digital Entrepreneurial Intention: The Mediating Role of Good Governance
Al-Qahtani, N. (PI), Al-Bashrawi, M. (CoI) & Abbasi, A. Z. (CoI)
11/12/22 → 1/01/24
Project: Research
-
Product Design Interrelationships with Brand Personality, Consumer Brand Engagement, and Brand Equity
Al-Qahtani, N. (PI) & Sohail, M. (CoI)
1/09/21 → 1/08/22
Project: Research
-
How digitally enabled customer complaining system enhances low-powered customers complaining intentions
Ahmed, A. (PI) & Al-Qahtani, N. (CoI)
1/07/21 → 31/12/22
Project: Research
-
Brand attachment, Self-Congruity, Brand loyalty, and Online Brand Advocacy
Al-Qahtani, N. (PI) & Ahmed, A. (CoI)
1/07/21 → 31/12/22
Project: Research
-
Decades of insight: a 25-year bibliometric analysis of the Journal of Research in Marketing and Entrepreneurship
Alqahtani, N., 21 Jan 2025, In: Journal of Research in Marketing and Entrepreneurship. 27, 1, p. 162-200 39 p.Research output: Contribution to journal › Article › peer-review
-
Decoding product design: the multifaceted influence of product design on consumer brand engagement and brand loyalty
Alqahtani, N., 2025, (Accepted/In press) In: Marketing Intelligence and Planning.Research output: Contribution to journal › Article › peer-review
-
Entrepreneurial marketing and firm performance: scale development, validation, and empirical test
Alqahtani, N., Uslay, C. & Yeniyurt, S., 2025, In: Journal of Strategic Marketing. 33, 7, p. 859-880 22 p.Research output: Contribution to journal › Article › peer-review
Open Access26 Scopus citations -
Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration
Fayyaz, M. S., Abbasi, A. Z., Altaf, K., Alqahtani, N. & Ting, D. H., 7 Jan 2025, In: Kybernetes. 54, 2, p. 1175-1198 24 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Artificial Intelligence Meets Entrepreneurship: A Bibliometric Review of the Scientific Evolution, Research Trends, and Future Research Directions
Alqahtani, A. & Alqahtani, N., 2024.Research output: Contribution to conference › Paper › peer-review