Projects per year
Personal profile
Research interests
Marketing Strategy, Entrepreneurial Marketing, Marketing Plan, Consumer, Advertising, Digital Marketing, Branding, Product Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 5 Finished
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Exploring the Dynamics of Start-ups’ Scaling, De-Scaling, and Rescaling: Challenges and Opportunities in the Saudi Context
Al-Qahtani, N. (PI) & Frimpong, K. (CoI)
1/01/24 → 31/12/24
Project: Research
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HEXACO Personality Inventory Model and Digital Entrepreneurial Intention: The Mediating Role of Good Governance
Al-Qahtani, N. (PI), Al-Bashrawi, M. (CoI) & Abbasi, A. Z. (CoI)
11/12/22 → 1/01/24
Project: Research
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Product Design Interrelationships with Brand Personality, Consumer Brand Engagement, and Brand Equity
Al-Qahtani, N. (PI) & Sohail, M. (CoI)
1/09/21 → 1/08/22
Project: Research
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Brand attachment, Self-Congruity, Brand loyalty, and Online Brand Advocacy
Al-Qahtani, N. (PI) & Ahmed, A. (CoI)
1/07/21 → 31/12/22
Project: Research
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How digitally enabled customer complaining system enhances low-powered customers complaining intentions
Ahmed, A. (PI) & Al-Qahtani, N. (CoI)
1/07/21 → 31/12/22
Project: Research
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Decades of insight: a 25-year bibliometric analysis of the Journal of Research in Marketing and Entrepreneurship
Alqahtani, N., 21 Jan 2025, In: Journal of Research in Marketing and Entrepreneurship. 27, 1, p. 162-200 39 p.Research output: Contribution to journal › Article › peer-review
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Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration
Fayyaz, M. S., Abbasi, A. Z., Altaf, K., Alqahtani, N. & Ting, D. H., 7 Jan 2025, In: Kybernetes. 54, 2, p. 1175-1198 24 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior?
Alqahtani, N., 2024, Technology: Toward Business Sustainability - Proceedings of the International Conference on Business and Technology ICBT2023. Alareeni, B. & Hamdan, A. (eds.). Springer Science and Business Media Deutschland GmbH, p. 279-290 12 p. (Lecture Notes in Networks and Systems; vol. 927 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance
Alqahtani, N., Uslay, C. & Yeniyurt, S., 2024, In: Journal of Small Business Management. 62, 6, p. 2741-2778 38 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Strategic performance blueprint: Optimizing business performance through tailoring strategic postures to environmental and institutional contexts
Alqahtani, N., Uslay, C. & Yeniyurt, S., 2024, In: Journal of the International Council for Small Business. 5, 3, p. 216-231 16 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations