Projects per year
Personal profile
Research interests
Marketing Surveys, Analytics, Digital Marketing, Promotional Campaigns, International Market Entry, Consumer Behavior Studies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Dive into the research topics where Mohammed Sohail is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Leveraging AI, Block-chain and Metaverse Technologies to Drive Sustainable Consumer Behavior: A Pathway to Climate Action and Responsible Consumption
Abbasi, G. (PI), Mughal, M. (CoI), Ali, A. (CoI) & Sohail, M. (CoI)
1/04/26 → 31/12/26
Project: Research
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Agentic AI Health Companions and Smart Services for Healthy Aging
Frimpong, K. (PI), Abbasi, G. (CoI) & Sohail, M. (CoI)
1/04/26 → 31/12/26
Project: Research
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Investigating factors affecting adoption of Robo-traders
Dwivedi, Y. K. (PI), Sohail, M. (CoI) & Al-Bashrawi, M. (CoI)
1/05/25 → 15/12/26
Project: Research
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Understanding esports players’ gratifications and ongoing gameplay intentions through gratifications and unified theory of acceptance perspectives: Evidence from Saudi Arabia
Al Ghazali, B. (PI) & Sohail, M. (CoI)
1/01/25 → 31/12/25
Project: Research
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Predicting eSports Gamers’ Quality of Life and Commitment through Playful and Social Experiences: The Mediating Role of Satisfaction
Abbasi, A. Z. (PI), Al-Bashrawi, M. (CoI), Sohail, M. (CoI) & Abbasi, A. Z. (PI)
1/01/24 → 31/12/25
Project: Research
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Linking green entrepreneurial leadership with green innovative behaviour through green human resource management, organisational learning culture, and environmental dynamism
Alaghbari, M. A., El-Kassrawy, Y., Al-Ghazali, B. M. & Sohail, M. S., 2026, In: International Journal of Innovation and Learning. 40, 1, p. 73-100 28 p.Research output: Contribution to journal › Article › peer-review
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Smart money in the Gulf: a content analysis of financial literacy apps across gcc markets and a research agenda
Helal, M. Y. I., Albashrawi, M. A., Sohail, M. S., Chae, I. & Dwivedi, Y. K., 2026, (Accepted/In press) In: Journal of Systems and Information Technology. p. 1-22 22 p.Research output: Contribution to journal › Review article › peer-review
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Unlocking success: management students' perceptions of a smart campus experience
Al-Marri, M., Sohail, M. S., Ankit, A. & Anwar, S. A., 12 May 2026, In: Learning and Teaching in Higher Education: Gulf Perspectives. p. 1-14 14 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Women in tourism: how personality traits shape entrepreneurial intentions via the mediation of entrepreneurial self-efficacy in hotel industry
Alhitmi, H. K., Aman, N., Sohail, M. S., Farook, M. R. M. & Al-Ghazali, B. M., 2026, In: International Journal of Work Innovation. 7, 1-2, p. 190-211 22 p.Research output: Contribution to journal › Article › peer-review
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Decision-Aid Insights from Esports Players' Gratifications and Ongoing Gameplay Intentions: Evidence from Saudi Arabia Using UTAUT2 and Media Gratifications Perspectives
Al-Ghazali, B. M., Sohail, M. S., Alaghbari, M. A. & Haddad, A. G., 2025, 2025 International Conference on Decision Aid Sciences and Applications, DASA 2025. Institute of Electrical and Electronics Engineers Inc., p. 851-854 4 p. (2025 International Conference on Decision Aid Sciences and Applications, DASA 2025).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Prizes
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Early Career Research Award 2008
Arif, M. (Recipient), Tatar, N. (Recipient), Sohail, M. (Recipient), Al-Fares, H. (Recipient) & M. Wazeer, M. I. (Recipient), 2008
Prize
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Excellence in Research Award 2008
Arif, A. F. M. (Recipient), Tatar, N. (Recipient), Sohail, M. (Recipient), Al-Fares, H. (Recipient), Wazeer, M. I. M. (Recipient) & ur Rahman, S. (Recipient), 2008
Prize
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Excellence in Research Award 2015
Habib, M. (Recipient), Hussein, I. (Recipient), Chanbasha, B. (Recipient), Sharawi, M. (Recipient), Sohail, M. (Recipient), Harrabi, K. (Recipient), Mozahar Hossain, M. (Recipient) & Al-Sarkhi, A. (Recipient), 2015
Prize
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