Personal profile
Research interests
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Projects
- 21 Finished
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Predicting eSports Gamers’ Quality of Life and Commitment through Playful and Social Experiences: The Mediating Role of Satisfaction
Abbasi, A. Z. (PI), Al-Bashrawi, M. (CoI) & Sohail, M. (CoI)
1/01/24 → 31/12/25
Project: Research
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Unmasking the Illusion: Decoding Fake Reviews and Anti-Brand Actions through the S-O-R Paradigm
Sohail, M. (PI), Abbasi, A. Z. (CoI) & Al-Bashrawi, M. (CoI)
1/01/24 → 31/12/25
Project: Research
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Banking System Goes Digital: Acceptance of Fintech Services by Households of Saudi Arabia
Hassan, A. (PI) & Sohail, M. (CoI)
1/10/21 → 31/12/22
Project: Research
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Product Design Interrelationships with Brand Personality, Consumer Brand Engagement, and Brand Equity
Al-Qahtani, N. (PI) & Sohail, M. (CoI)
1/09/21 → 1/08/22
Project: Research
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Perceived Corporate Social Responsibility and Career Satisfaction: a Case of Saudi Arabia
Al Ghazali, B. (PI) & Sohail, M. (CoI)
15/10/20 → 14/09/21
Project: Research
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Smart money in the Gulf: a content analysis of financial literacy apps across gcc markets and a research agenda
Helal, M. Y. I., Albashrawi, M. A., Sohail, M. S., Chae, I. & Dwivedi, Y. K., 2026, (Accepted/In press) In: Journal of Systems and Information Technology. p. 1-22 22 p.Research output: Contribution to journal › Review article › peer-review
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How “inspired” are customers to order from mobile food delivery apps? Soliciting the stimulus-organism-response (S-O-R) paradigm
Malik, N., Abbasi, A. Z., Sohail, M. S., Abbasi, G. A. & Ting, D. H., Oct 2025, In: Aslib Journal of Information Management. 77, 5, p. 1025-1051 27 p.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Relationship Building in Online Retail: Exploring the Role of Supplementary Services in Fostering Customer Emotional Attachment, Satisfaction, and Loyalty
Abbasi, A. Z., Abbas, A. F., Sohail, M. S., Akhtar, M. F. & Ali, B. Z., 2025, (Accepted/In press) In: Journal of Relationship Marketing.Research output: Contribution to journal › Article › peer-review
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Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, S. A., Sohail, M. S., Ankit, A. & Al-Marri, M., 2024, In: Journal of Marketing for Higher Education. 34, 1, p. 301-320 20 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Exploring the Reverse Relationship between Circular Economy Innovation and Digital Sustainability—The Dual Mediation of Government Incentives
Rehman, F. U., Al-Ghazali, B. M., Haddad, A. G., Qahwash, E. A. & Sohail, M. S., Mar 2023, In: Sustainability (Switzerland). 15, 6, 5181.Research output: Contribution to journal › Article › peer-review
Open Access13 Scopus citations
Prizes
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Early Career Research Award 2008
Arif, M. (Recipient), Tatar, N. (Recipient), Sohail, M. (Recipient), Al-Fares, H. (Recipient) & M. Wazeer, M. I. (Recipient), 2008
Prize
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Excellence in Research Award 2008
Arif, A. F. M. (Recipient), Tatar, N. (Recipient), Sohail, M. (Recipient), Al-Fares, H. (Recipient), Wazeer, M. I. M. (Recipient) & ur Rahman, S. (Recipient), 2008
Prize
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Excellence in Research Award 2015
Habib, M. (Recipient), Hussein, I. (Recipient), Chanbasha, B. (Recipient), Sharawi, M. (Recipient), Sohail, M. (Recipient), Harrabi, K. (Recipient), Mozahar Hossain, M. (Recipient) & Al-Sarkhi, A. (Recipient), 2015
Prize
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