Projects per year
Personal profile
Research interests
Marketing Surveys, Analytics, Digital Marketing, Promotional Campaigns, International Market Entry, Consumer Behavior Studies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 19 Finished
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Banking System Goes Digital: Acceptance of Fintech Services by Households of Saudi Arabia
Hassan, A. & Sohail, M.
1/10/21 → 31/12/22
Project: Research
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Product Design Interrelationships with Brand Personality, Consumer Brand Engagement, and Brand Equity
1/09/21 → 1/08/22
Project: Research
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Perceived Corporate Social Responsibility and Career Satisfaction: a Case of Saudi Arabia
15/10/20 → 14/09/21
Project: Research
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Corporate Social Responsibility Knowledge Spillover: A Network Perspective
1/05/20 → 30/09/21
Project: Research
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THE ROLE OF CULTURAL VALUES IN CONSUMER ENGAGEMENT AND IMPACT ON COMMUNITY COMMITMENT AND BRAND LOYALTY: A SOCIAL MEDIA PERSPECTIVE
15/04/19 → 15/01/21
Project: Research
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Understanding consumer engagement in online brand communities: An application of self-expansion theory
Sohail, M. S., Mar 2023, In: Journal of Marketing Analytics. 11, 1, p. 69-81 13 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Sharīʿah governance and agency dynamics of Islamic banking operations in the Kingdom of Saudi Arabia
Hassan, A., Sohail, M. S. & Munshi, M. M. R., 20 May 2022, In: ISRA International Journal of Islamic Finance. 14, 1, p. 89-106 18 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
The role of five big personality traits and entrepreneurial mindset on entrepreneurial intentions among university students in Saudi Arabia
Al-Ghazali, B. M., Shah, S. H. A. & Sohail, M. S., 19 Oct 2022, In: Frontiers in Psychology. 13, 964875.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Csr perceptions and career satisfaction: The role of psychological capital and moral identity
Al-Ghazali, B. M., Sadiq Sohail, M. & Jumaan, I. A. M., 2 Jun 2021, In: Sustainability. 13, 12, 6786.Research output: Contribution to journal › Article › peer-review
Open Access12 Scopus citations -
Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, SA., Sohail, M. S., Ankit, A. & Al-Marri, M., 2021, In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › peer-review
Prizes
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Early Career Research Award 2008
Arif, Muhammad (Recipient), Tatar, Nasr (Recipient), Sohail, Mohammed (Recipient), Al-Fares, Hesham (Recipient) & M. Wazeer, M. I. (Recipient), 2008
Prize