Personal profile
Personal profile
Dr. Mohamed Helal is a post-doctoral fellow at the IRC for Finance and Digital Economy at the Research & Innovation at King Fahd University of Petroleum and Minerals. Dr. Mohamed Helal was a Lecturer at the Hotel Management Department, Faculty of Tourism and Hotel Management, Helwan University, Egypt. Dr. Mohamed Helal is also a certified trainer in various fields, including leadership capacity development, research methods, and how to use new digital technologies in research. He had a Ph.D. from the General Management Department, Institute of Management, Economics and Finance, Kazan Federal University, Kazan, Russian Federation. He also has a bachelor's and master's degree in hotel management from the Hotel Management Department, Faculty of Tourism and Hotel Management, Helwan University, Egypt. Dr. Mohamed Helal researches different areas in the tourism and hospitality industries, such as digital customer value, e-service quality, digital transformation, digital entrepreneurship, digital readiness and acceptance models, digital brand value, e-reputation management, and artificial intelligence. Dr. Mohamed Helal's research has been published in leading academic journals, including the Journal of Quality Assurance in Hospitality & Tourism, the Journal of Hospitality and Tourism Technology, and the Journal of Hospitality and Tourism Insights.
Education/Academic qualification
PhD, Ph.D. in Management, Kazan (Volga Region) Federal University
Award Date: 8 Dec 2023
Master, M.Sc. in Hotel Management, Helwan University
Award Date: 10 Jan 2017
Bachelor, B.Sc. in Hotel Management (Excellent Honor), Helwan University
Award Date: 30 Jun 2013
Keywords
- H Social Sciences (General)
- Hospitality management
- Tourism management
- Hospitality marketing
- Digital marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 15 Life on Land -
SDG 17 Partnerships for the Goals
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Agentic AI Systems: What It Is and Isn't
Dwivedi, Y. K., Helal, M. Y. I., Elgendy, I. A., Alahmad, R., Walton, P., Suh, A., Singh, V. & Jeon, I., 1 Mar 2026, In: Global Business and Organizational Excellence. 45, 3, p. 253-263 11 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Scopus citations -
Agentic AI systems and the future of entrepreneurship: a perspective on co-agency, innovation, and ecosystem transformation
Al-Bashrawi, M. A., Al-Sharafi, M. A., Elgendy, I. A., Helal, M. Y. I., Anbalagan, M. K., Chae, I. & Dwivedi, Y. K., Mar 2026, In: International Entrepreneurship and Management Journal. 22, 1, 27.Research output: Contribution to journal › Article › peer-review
-
Artificial intelligence’s role in customer value creation and co-creation in tourism and hospitality: systematic review and framework
Helal, M. Y. I., Ali, L., Elgendy, I. A., Al-Bashrawi, M. A., Nusair, K. & Dwivedi, Y. K., 2026, (Accepted/In press) In: Journal of Hospitality and Tourism Insights. p. 1-24 24 p.Research output: Contribution to journal › Article › peer-review
-
Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem
Helal, M. Y. I., Siregar, T. H. & Dwivedi, Y. K., 2026, (Accepted/In press) In: Journal of Consumer Behaviour.Research output: Contribution to journal › Review article › peer-review
-
Responsible Vibe Coding: Architecture, Opportunities, and Research Agenda
Elgendy, I. A., Dwivedi, Y. K., Al-Sharafi, M. A., Hosny, M., Helal, M. Y. I., Crick, T., Hughes, L., Alwahaishi, S., Mahmud, M., Dutot, V. & Al-Busaidi, A. S., 2026, (Accepted/In press) In: Journal of Computer Information Systems.Research output: Contribution to journal › Review article › peer-review